I have no clue what this is referring to but I assume Sweet Baby Ray's did not in fact send baseball bat-wielding thugs to shake down this game's developers
this post was submitted on 16 Jun 2024
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From what I've gathered through osmosis it's just a consulting firm that advises game companies on how to appeal to a wide audience.
Step 1: Add black person
Step 2: Trigger G*mers
Step 3: ???
Step 4: PROFIT!
They worked on some games that I guess didn't do well and / or didn't give gamers a boner so gamers think they are destroying the video game industry. I think?
They worked with plenty of games that were hugely successful, like Alan wake 2 and BG3. Gamers just cherry-pick the worst examples.