this post was submitted on 29 Jul 2024
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Did that work tho? Like I don't smoke but it's still pretty cool. I feel like what will really end smoking is vapes and other better technology.
2001 and 2002 were the years that the EU brought in bans on smoking advertisements, the requirement for cigarette packets to be plain packaging, and the requirement for large visible health warnings on the packets.
This is just one country but this sudden drop in usage played out identically in all EU countries that were required to carry out the changes. This initially started with plain white packaging but these days they look like this:
Do not underestimate the effects of branding and brand emotions. Marketers are are obsessed with branding for a reason.