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Logitech CEO Hanneke Faber wants your next mouse to last forever. The new head of Logitech discusses the company’s return to growth and plans to reduce its carbon footprint by half. (www.theverge.com)
submitted 5 months ago by geese_feces@hexbear.net to c/technology@hexbear.net
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The other day, in Ireland, in our innovation center there, one of our team members showed me a forever mouse with the comparison to a watch. This is a nice watch, not a super expensive watch, but I’m not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it’s a fantastic-quality, well-designed, software-enabled mouse. The forever mouse is one of the things that we’d like to get to.

What made the mouse a forever mouse?

It was a little heavier, it had great software and services that you’d constantly update, and it was beautiful. So I don’t think we’re necessarily super far away from that.

I’m still stuck on, “You’re going to sell me a mouse once and it’s going to have ongoing software updates forever.”

Imagine it’s like your Rolex. You’re going to really love that.

I’m going to ask this very directly. Can you envision a subscription mouse?

Possibly.

And that would be the forever mouse?

Yeah.

So you pay a subscription for software updates to your mouse.

Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.

But it’s a mouse.

But it’s a mouse, yeah.

I think consumers might perceive those to be very different.

[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.

The forever mouse, and the forever mouse could be the mouse that you keep and we just send you software updates, but it could also be the mouse that you turn in at Best Buy and we get it back or Best Buy takes it back and refurbs and resells it, which is another business model. We’re starting to do that but not yet at the scale that we need to.

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[–] Anvil_Lavigne@hexbear.net 34 points 5 months ago (2 children)

fucking vampires. are they also gonna bill you for each click?

Think about it like a diamond-encrusted mouse.

but it's not going to be diamond-encrusted, is it? it's going to be another thing with which to spy on you. i don't know if anyone's falling for the subscription = premium bs anymore, no matter how fancy it might look like. besides, you get a mouse for its functionality. there's stuff like programmable lights & ofc the brand name itself adds to the cost. but like, you can just get a cheap, basic mouse if that's all you need.

i hope i'm making sense here. shit like this makes me irrationally angry.

[–] Rom@hexbear.net 20 points 5 months ago (1 children)

are they also gonna bill you for each click?

god don't give them any ideas