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110

Logitech CEO Hanneke Faber wants your next mouse to last forever. The new head of Logitech discusses the company’s return to growth and plans to reduce its carbon footprint by half. (www.theverge.com)

submitted 3 months ago by geese_feces@hexbear.net to c/technology@hexbear.net

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The other day, in Ireland, in our innovation center there, one of our team members showed me a forever mouse with the comparison to a watch. This is a nice watch, not a super expensive watch, but I’m not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it’s a fantastic-quality, well-designed, software-enabled mouse. The forever mouse is one of the things that we’d like to get to.

What made the mouse a forever mouse?

It was a little heavier, it had great software and services that you’d constantly update, and it was beautiful. So I don’t think we’re necessarily super far away from that.

I’m still stuck on, “You’re going to sell me a mouse once and it’s going to have ongoing software updates forever.”

Imagine it’s like your Rolex. You’re going to really love that.

I’m going to ask this very directly. Can you envision a subscription mouse?

Possibly.

And that would be the forever mouse?

Yeah.

So you pay a subscription for software updates to your mouse.

Yeah, and you never have to worry about it again, which is not unlike our video conferencing services today.

But it’s a mouse.

But it’s a mouse, yeah.

I think consumers might perceive those to be very different.

[Laughs] Yes, but it’s gorgeous. Think about it like a diamond-encrusted mouse.

The forever mouse, and the forever mouse could be the mouse that you keep and we just send you software updates, but it could also be the mouse that you turn in at Best Buy and we get it back or Best Buy takes it back and refurbs and resells it, which is another business model. We’re starting to do that but not yet at the scale that we need to.

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[–] Coca_Cola_but_Commie@hexbear.net 13 points 3 months ago

Scrolled through the interview because I couldn’t believe these quotes were real. From the parts I skimmed this woman seems comically vapid, speaking mostly in buzzwords. Though she is talking to a journalist, maybe she just knows she can’t say what she really thinks about Logitech.

Best part I saw, right before the bits about the rent-a-mouse, was when the interviewer offhandedly mentioned smart homes. And she said (paraphrasing) “those are discontinued.” So the interviewer asks what people who bought smart homes will do and she answers:

We’ll continue to support, of course, what we’ve sold for some time.

Which we can agree is probably a blatant lie unless smart home owners would have grounds to sue. And then almost immediately after that they start talking about her new forever mouse.