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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[-] rob200@lemmy.cafe 4 points 1 day ago

They want to squeeze out that extra bit of profit and get the users that never subscribed on there so they can boast about improved numbers.

[-] TeenieBopper@lemmy.world 116 points 2 days ago

Tech bros reinvent broadcast TV.

[-] Melvin_Ferd@lemmy.world 17 points 2 days ago

Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

[-] efstajas@lemmy.world 19 points 2 days ago

This is a bit unnecessarily tough on independent content creators... what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?

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[-] SparrowRanjitScaur@lemmy.world 9 points 2 days ago

Who reveres and emulates PewDiePie lol

[-] Melvin_Ferd@lemmy.world 5 points 2 days ago

Too fucking many. But replace him with any of them. Speed, H2, Moist, donkey something. We use to have to walk uphill both ways in the snow to see content.

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[-] IchNichtenLichten@lemmy.world 4 points 2 days ago

With my NAS, plex and Usenet I reinvented streaming. It’s awesome.

[-] Melvin_Ferd@lemmy.world 2 points 4 hours ago* (last edited 4 hours ago)

What I fears is that its a matter of time before entertainment industry figures out a way to stop those services. I've even begun to see discussions that open source may be struggling to remain relevant. Whose taking over for the power houses from early days. So much talent out there. But I really worry the community will shrink over time because we all raiser a generation on the concept of monetization rather than open collaboration. I look out on the internet and the loudest voices are artists and content creators. Both groups who push the fuck you pay me mentality that I believe was not what we all had originally on the internet and it makes me so worried to think how that will only grow if there is no push back.

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[-] NutWrench@lemmy.world 51 points 2 days ago

"Free ad-supported" makes you no different than a hundred other garbage-tier streaming services.

[-] Asafum@feddit.nl 27 points 2 days ago

And in 2 years they'll move to 3 tiers, free with ads, paid with slightly less ads and even more expensive than before but no ads...

[-] djsaskdja@reddthat.com 17 points 2 days ago

And eventually they’ll just pull the no ads version altogether.

[-] skyspydude1@lemmy.world 3 points 1 day ago

Just like cable!

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[-] IrateAnteater@sh.itjust.works 410 points 3 days ago

the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

In what universe do ads, no matter how "relevant and engaging", ever not detract from the overall experience?

[-] Nougat@fedia.io 289 points 3 days ago

I've been watching Monk recently, without ads, and it's very interesting how television shows used to be written and edited for commercials. It's dead obvious where the commercials used to be, and even that detracts from the overall experience.

[-] CaptDust@sh.itjust.works 137 points 3 days ago* (last edited 3 days ago)

Some shows we've watched spend their time "recapping" after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

[-] ShepherdPie@midwest.social 1 points 1 day ago* (last edited 1 day ago)

God I've been watching through Bleach and it's like this. Each 22 minute episode is really only about 12 minutes long with the rest being a 5 minute recap of the previous episode, the intro, credits, and post credit filler.

Edit: a tangent of this would be watching a sitcom with the laugh track removed. Imagine seeing the actors awkwardly standing there in silence in the middle of their dialog where the laugh track would normally be inserted.

A funny second tangent is the musicless music videos on YouTube. Definitely worth checking out for a laugh.

[-] Nougat@fedia.io 57 points 3 days ago

Monk doesn't go that far, and it's still obvious. "Here's a joke before commercial!" Pause. Fade back in to a new scene. Pause. "Here's a little cliffhanger before commercial!" Pause. Fade back in to a new scene. Pause.

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[-] FlyingSquid@lemmy.world 8 points 2 days ago

There are also shows that based jokes around the fact that they were going to or just came back from a commercial break and now you don't have those in those shows. And now, I guess, they'll go back to editing shows for ads.

What a weird modern landscape we've made for ourselves.

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[-] rand_alpha19@moist.catsweat.com 31 points 3 days ago

Same, been watching Dead Like Me and Xena: Warrior Princess and it's pretty distracting when it happens.

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[-] foremanguy92_@lemmy.ml 15 points 2 days ago

Great for piracy!

[-] DannyMac@lemm.ee 62 points 2 days ago

"The enshittifucation will continue until profits improve." --CEOs of Publicly Traded Companies

My Plex share doesn't care lol

The way the industry is pulling the screws tighter and tighter is just ugly to watch, and it's hard not to be caught out.

[-] TheDarksteel94@sopuli.xyz 7 points 2 days ago

Isn't Plex also slowly going down the shitter? Like, with their social features and stuff?

[-] trollblox_@programming.dev 1 points 23 hours ago

switch to jellyfin

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[-] Fluid@aussie.zone 103 points 2 days ago

There's no better ad for piracy than the greed of corporations. Don't let ads shit in your head. They disrespect you, you disrespect them.

[-] Rubisco@slrpnk.net 15 points 2 days ago

"People are taking the piss out of you every day. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs."

Banksy

[-] Entropywins@lemmy.world 25 points 2 days ago

I have hardware dedicated to blocking ads on my home network.

[-] EncryptKeeper@lemmy.world 21 points 2 days ago

That will only go so far unfortunately. And network level ad blocking won’t protect you from their ads if they’re served from the same servers the content is.

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[-] Fedizen@lemmy.world 35 points 2 days ago

The advertising ouroboros continues to devour itself

[-] Eggyhead@kbin.run 35 points 2 days ago

They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.

[-] Blackmist@feddit.uk 17 points 2 days ago

If they haven't been doing so for at least a decade, I'm sure their shareholders will want to know why not.

[-] circuitfarmer@lemmy.sdf.org 54 points 2 days ago

It's almost like all these CEOs and MBAs are just shooting in the dark because of the $$$ in their eyes, but the fact remains that the market is no longer responding favorably to their absolute need for year-over-year growth.

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[-] Luvs2Spuj@lemmy.world 96 points 2 days ago

This is step 86 in the plan. Step 87 is make people pay for the previously free service

[-] dustyData@lemmy.world 29 points 2 days ago

Didn't they already had a paid and with ads tier?

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[-] SatansMaggotyCumFart@lemmy.world 122 points 3 days ago

I just wish they could bundle all the subscriptions into packages or bundles and I could watch the shows at pre-determined times.

[-] InquisitiveApathy@lemm.ee 92 points 3 days ago

Stop it. Executives don't understand sarcasm and you've doomed us all!

[-] SatansMaggotyCumFart@lemmy.world 41 points 3 days ago

It's okay.

Executives got were they are by being smart and making good decisions, not by listening to idiots on the internet.

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[-] flop_leash_973@lemmy.world 48 points 2 days ago

If they aren't going to charge for access otherwise then I don't think being ad supported is such a bad thing. Much more honest than subscription pricing and ads in my opinion.

[-] trollblox_@programming.dev 2 points 23 hours ago

yeah, imo it's either ads or paid. not both. both is scummy

[-] MajorHavoc@programming.dev 58 points 3 days ago* (last edited 3 days ago)

I'll take "Organizations that made it to the top by doing something different, only to fall under leadership that doesn't understand what made them successful and descend into ruins" for 200, Alex.

Seriously, Jeopardy team - this is a rich category:

  • Netflix advertisements.
  • Zoom mandates staff return to offices.
  • Microsoft forgets what the "P" in "PC" stands for.
  • Toys R Us implements a shitty holiday gift returns policy.
  • Sears decides to sacrifice reputation for quarterly stock price gains.
  • Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their "get it all done in one visit" secret sauce.
  • Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists' loyalty.
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[-] Iloveyurianime@ani.social 11 points 2 days ago

still gonna stick to torrents for my media netflix cause i wanna actually have control of them

[-] whotookkarl@lemmy.world 27 points 2 days ago

I won't support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.

[-] TheAlbatross@lemmy.blahaj.zone 36 points 3 days ago
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[-] 9point6@lemmy.world 16 points 2 days ago* (last edited 2 days ago)

Doesn't this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it's free

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[-] sfxrlz@lemmy.world 27 points 3 days ago

Enshittification? ✔️

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this post was submitted on 27 Jun 2024
857 points (99.0% liked)

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