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Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

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[-] TeenieBopper@lemmy.world 118 points 6 days ago

Tech bros reinvent broadcast TV.

[-] Melvin_Ferd@lemmy.world 17 points 6 days ago

Told people this years ago when pewdie pie became a millionaire selling ads. Like that was the time to wake up and hate every single one of these content creators for selling out and making the internet the hellscape this is. But no we Revere and emulate these people.

[-] efstajas@lemmy.world 19 points 6 days ago

This is a bit unnecessarily tough on independent content creators... what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?

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[-] SparrowRanjitScaur@lemmy.world 9 points 6 days ago

Who reveres and emulates PewDiePie lol

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[-] Fluid@aussie.zone 104 points 6 days ago

There's no better ad for piracy than the greed of corporations. Don't let ads shit in your head. They disrespect you, you disrespect them.

[-] Entropywins@lemmy.world 25 points 6 days ago

I have hardware dedicated to blocking ads on my home network.

[-] EncryptKeeper@lemmy.world 21 points 6 days ago

That will only go so far unfortunately. And network level ad blocking won’t protect you from their ads if they’re served from the same servers the content is.

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[-] Rubisco@slrpnk.net 15 points 6 days ago

"People are taking the piss out of you every day. They butt into your life, take a cheap shot at you and then disappear. They leer at you from tall buildings and make you feel small. They make flippant comments from buses that imply you’re not sexy enough and that all the fun is happening somewhere else. They are on TV making your girlfriend feel inadequate. They have access to the most sophisticated technology the world has ever seen and they bully you with it. They are The Advertisers and they are laughing at you. You, however, are forbidden to touch them. Trademarks, intellectual property rights and copyright law mean advertisers can say what they like wherever they like with total impunity. Fuck that. Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don't owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don't even start asking for theirs."

Banksy

[-] NutWrench@lemmy.world 51 points 6 days ago

"Free ad-supported" makes you no different than a hundred other garbage-tier streaming services.

[-] Asafum@feddit.nl 27 points 6 days ago

And in 2 years they'll move to 3 tiers, free with ads, paid with slightly less ads and even more expensive than before but no ads...

[-] djsaskdja@reddthat.com 17 points 6 days ago

And eventually they’ll just pull the no ads version altogether.

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[-] Luvs2Spuj@lemmy.world 97 points 6 days ago

This is step 86 in the plan. Step 87 is make people pay for the previously free service

[-] dustyData@lemmy.world 29 points 6 days ago

Didn't they already had a paid and with ads tier?

[-] sunzu@kbin.run 14 points 6 days ago

Yeah but now the roped in new suckers that didn't know they need the product and the price is now 10 per month

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[-] DannyMac@lemm.ee 63 points 6 days ago

"The enshittifucation will continue until profits improve." --CEOs of Publicly Traded Companies

[-] circuitfarmer@lemmy.sdf.org 55 points 6 days ago

It's almost like all these CEOs and MBAs are just shooting in the dark because of the $$$ in their eyes, but the fact remains that the market is no longer responding favorably to their absolute need for year-over-year growth.

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[-] flop_leash_973@lemmy.world 48 points 6 days ago

If they aren't going to charge for access otherwise then I don't think being ad supported is such a bad thing. Much more honest than subscription pricing and ads in my opinion.

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[-] Fedizen@lemmy.world 35 points 6 days ago

The advertising ouroboros continues to devour itself

[-] Eggyhead@kbin.run 35 points 6 days ago

They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.

[-] Blackmist@feddit.uk 17 points 6 days ago

If they haven't been doing so for at least a decade, I'm sure their shareholders will want to know why not.

My Plex share doesn't care lol

The way the industry is pulling the screws tighter and tighter is just ugly to watch, and it's hard not to be caught out.

[-] TheDarksteel94@sopuli.xyz 7 points 6 days ago

Isn't Plex also slowly going down the shitter? Like, with their social features and stuff?

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[-] MajorHavoc@programming.dev 59 points 6 days ago* (last edited 6 days ago)

I'll take "Organizations that made it to the top by doing something different, only to fall under leadership that doesn't understand what made them successful and descend into ruins" for 200, Alex.

Seriously, Jeopardy team - this is a rich category:

  • Netflix advertisements.
  • Zoom mandates staff return to offices.
  • Microsoft forgets what the "P" in "PC" stands for.
  • Toys R Us implements a shitty holiday gift returns policy.
  • Sears decides to sacrifice reputation for quarterly stock price gains.
  • Walgreens decides bottom-of-the-barrel incompetent pharmacists can uphold their "get it all done in one visit" secret sauce.
  • Radio Shack decides that once-every-two-years cellphone contract sales are the future for holding passionate electronics hobbyists' loyalty.
[-] conciselyverbose@sh.itjust.works 18 points 6 days ago

Netflix can't do what got them to the top.

Fuck everything about the changes they've made for the last several years, but they were always going to hit a wall when content owners put their content on their own platforms.

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[-] foremanguy92_@lemmy.ml 15 points 6 days ago

Great for piracy!

[-] whotookkarl@lemmy.world 27 points 6 days ago

I won't support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.

[-] rob200@lemmy.cafe 4 points 4 days ago

They want to squeeze out that extra bit of profit and get the users that never subscribed on there so they can boast about improved numbers.

[-] 9point6@lemmy.world 16 points 6 days ago* (last edited 6 days ago)

Doesn't this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it's free

[-] Appoxo@lemmy.dbzer0.com 10 points 6 days ago* (last edited 6 days ago)

Then:
Pay + ad

Now:
Free to watch + ads

[-] Patch@feddit.uk 9 points 6 days ago

See, now I'm fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.

That's a world of difference to what Amazon have done where they've shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.

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[-] Iloveyurianime@ani.social 11 points 6 days ago

still gonna stick to torrents for my media netflix cause i wanna actually have control of them

[-] Vertelleus@sh.itjust.works 15 points 6 days ago

Do it!
Ill cut subscription to free tier let adblockers do the rest. Profit.

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[-] mannycalavera@feddit.uk 14 points 6 days ago

Piracy it is then...

[-] ITGuyLevi@programming.dev 12 points 6 days ago

When my paid service started giving me ads I stopped watching it. I've been paying them since before streaming and in the past couple years stopped paying because T-Mobile started paying. When T-Mobile quits paying we'll close the account.

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this post was submitted on 27 Jun 2024
863 points (99.0% liked)

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