DPRK economic and political development was superior to the ROK which was a cutthroat military dictatorship that was committing massacres left and right. The two Koreas were very distinct.
It's only until the illegal dissolution of the USSR that the DPRK struggled as the US waged a genocidal war on anyone connected to the soviets. The Korean extermination by starvation plan failed so the US pumped a bunch of investment into occupied Korea via the neoliberal transition. This coincided with Bush's axis of evil speech and so NK became the designated enemy.
I've noticed a lot more people saying "Korea" when they mean the ROK which speaks to the success of the West's propaganda blitz. In the US, the Korean war is nicknamed "The forgotten war" even though it was more destructive than WWII.