this post was submitted on 08 Aug 2024
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[–] db2@lemmy.world 113 points 3 months ago (3 children)

The frivolous lawsuit worked then.

[–] UnderpantsWeevil@lemmy.world 42 points 3 months ago (1 children)

More economically to shut down and reincorporate than to spend a bunch of money on lawyers.

But I doubt Musk is going to see a flood of new ad revenue out of this.

[–] shalafi@lemmy.world 35 points 3 months ago

new ad revenue

I'm no marketing guy, and all other things aside, signing an advertising agreement with X would be a hard "NO" after this suit.

[–] Imgonnatrythis@sh.itjust.works 21 points 3 months ago

Maybe it's a Win win. Less advertisers and Elon looks like a psychopath and disuades further ad income for his hate platform

[–] Zak@lemmy.world 104 points 3 months ago (3 children)

Musk: starts allowing Nazi shit on Xitter

Advertiisers: Hey, we don't like Nazi shit. We might stop advertising if that keeps happening.

Musk: Go fuck yourself. Is that clear? I hope it is.

Advertisers: stop doing business with the guy who told them to go fuck themselves

[–] felixwhynot@lemmy.world 15 points 3 months ago
[–] goferking0@lemmy.sdf.org 12 points 3 months ago

Elon then sues them for listening to his advice

[–] TheDarksteel94@sopuli.xyz 4 points 3 months ago

Who could've ever seen this coming? lol

[–] ReallyActuallyFrankenstein@lemmynsfw.com 81 points 3 months ago* (last edited 3 months ago) (4 children)

Today, the House Judiciary GOP's official account on X called GARM being discontinued a "big win for the First Amendment" and a "big win for oversight." X CEO Linda Yaccarino also applauded the news.

It's just opposite day? We just say whatever is the opposite of what's true?

[–] UnderpantsWeevil@lemmy.world 40 points 3 months ago

Beating my enemies into submission = A big win for Freedom and Liberty

The first amendment is simply when conservatives get what they want.

[–] some_guy@lemmy.sdf.org 20 points 3 months ago (1 children)

Right wingers live in the UpsideDown.

[–] Assman@sh.itjust.works 2 points 3 months ago
[–] Snapz@lemmy.world 18 points 3 months ago

We really don't say it enough, but fuck Linda for being a hollow, complicit piece of shit human.

[–] billiam0202@lemmy.world 3 points 3 months ago (1 children)

You know the "O" in "GOP" stands for "opposition" right?

[–] Asafum@feddit.nl 2 points 3 months ago

I'm partial to Gaslight Obstruct Project. This is probably somewhere in "gaslight" as in "this is a good thing! You must be crazy to think this is bad, everyone says this is a good thing."

[–] themurphy@lemmy.ml 71 points 3 months ago

He literally bullied a non-profit organisation set in the world to use advertisement money responsible into ceasing operations.

Loss for the world once again, and the article even says that Republicans celebrated. That country is sick.

[–] norimee@lemmy.world 68 points 3 months ago* (last edited 3 months ago)

THIS IS NOT A GOOD THING.
He didn't shut down advertisers, he shut down an organisation for best practices in advertising.

Wiki World Federation of Advertisers

WFA's aim is to champion effective and sustainable marketing communications worldwide. ..

...WFA formed the Global Alliance for Responsible Media (GARM), a global cross-industry alliance which aims to improve digital safety and eliminate harmful online content....The alliance has introduced guidelines concerning misinformation and new standards on ad placements...

...WFA is a founding member of the Unstereotype Alliance, UN Women's flagship partnership with the marketing industry to eradicate harmful gender stereotypes in advertising...It is also a founding member of the Coalition for Better Ads, a cross-industry initiative to improve consumers’ experience with online advertising.

WFA holds Global Marketer Week, a series of events bringing together brand marketers to learn about the latest public affairs issues and best practice in marketing.

[–] schema@lemmy.world 67 points 3 months ago (2 children)

Even if this group shuts down completely, all this does is waste twitter's money while it also tells advertisers to stay the fuck away from ever do any business on Twitter.

[–] SlopppyEngineer@lemmy.world 25 points 3 months ago

And now he has to sue the advertisers individually if he wants to continue this idiotic plan. That'll surely convince people to spend money on X

[–] vanontom@lemmy.world 12 points 3 months ago

I read this similarly. Most significantly, advertisers in the group are probably less likely to spend on tweeter now. The complete opposite of Elen's goal. The advertisers simply "deleted" the group (not any actual ad agencies), because it was calculated to cost the least. The group, GARM, was an attempt to collectively manage harm to their brands, which they will obviously continue to do in other ways.

[–] Red_October@lemmy.world 47 points 3 months ago (2 children)

Sounds to me like all advertisers should just assume that on Xitter, their ads will show alongside Nazi/Alt-Right/Hateful content. GARM, the project that Elmo just killed, used to inform them when that sort of thing happened. So with the warning system down, Ad companies should revert to a fail-safe state and abandon the platform completely.

And the rest of us should ABSOLUTELY make a habit of blasting out screenshots of ads next to heinous shit, and ask the company why they support that kind of content.

[–] Revan343@lemmy.ca 17 points 3 months ago

And the rest of us should ABSOLUTELY make a habit of blasting out screenshots of ads next to heinous shit, and ask the company why they support that kind of content.

This is the way

[–] axh@lemmy.world 6 points 3 months ago

And the rest of us should ABSOLUTELY make a habit of blasting out screenshots

Good idea, but stopping using xitter completely would be even better.

[–] DrunkenPirate@feddit.org 44 points 3 months ago (1 children)

Note to myself: Whenever I do contracts or somehow being responsible, I‘ll put a proxy company in between. If things go bad, I just shut down that responsible proxy and am out of duty.

Just an interesting observation about business behavior.

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[–] EatMyPixelDust@lemmy.blahaj.zone 42 points 3 months ago (1 children)

I feel like this will only hurt him in the long term, advertisers in general are probably more likely to avoid X in the future. I know I would.

[–] BleatingZombie@lemmy.world 6 points 3 months ago

"Hey, come over here. And when you do, I won't let you leave"

[–] cupcakezealot@lemmy.blahaj.zone 38 points 3 months ago (2 children)

jk rowling, elon musk.. what is it with billionaires suing people to silence criticism

[–] ShaggySnacks@lemmy.myserv.one 27 points 3 months ago (1 children)

They are all the biggest snowflakes. The slightest criticism breaks their fragile egos. Billionaires really require a safe space.

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[–] Gsus4@mander.xyz 4 points 3 months ago

It's cheap to them and bankrupts their victims or forces them to settle. There should be a way to punish frivolous lawsuits by %income/assets.

[–] theacharnian@lemmy.ca 22 points 3 months ago (1 children)
[–] Thebular@lemmy.world 25 points 3 months ago

It definitely is, but they filed in Texas which doesn't have anti-SLAPP laws for federal cases

[–] harrys_balzac@lemmy.dbzer0.com 22 points 3 months ago

Do what other businesses do - just reincorporate under a different name

[–] YeetPics@mander.xyz 18 points 3 months ago

I wish Elon treated the whole planet like his children.

He would just jet off and never communicate again, we would be free of this cancer for good.

[–] Simulation6@sopuli.xyz 15 points 3 months ago

They are getting all this great free press about why to avoid Musk, must have figured their job is done.

[–] afivedaystorm@lemmy.world 8 points 3 months ago

Why can’t he shut down already?

[–] HubertManne@moist.catsweat.com 7 points 3 months ago (1 children)

I heard the new club is going to be called thenoelons and Elon Lindenstrauss is going to be a member.

[–] __Lost__@lemmy.dbzer0.com 4 points 3 months ago

It says "no ElonS" We're allowed to have one

[–] Passerby6497@lemmy.world 3 points 3 months ago
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