We can project advertising into your dreams. Don't you remember your old school, brought to you by Carl's Junior? Your first love, set free by the powerful flavour of Coke?
We made a mutilated version of you (digitally) so we could better predict your behaviour so you'd buy things. You run into this version of you.
You're not good enough. Your body will have a better worker copied into it during the day. Why are you waking up every morning with bruises?
You couldn't afford rent, but could afford server time, so here you are, terminally online. As your distance from real productive forces increases and your ability to work drops, you can afford less and less server time. You fade away until you are deleted.