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Trucks are incredibly useful?

I have an answer for this that's from my personal life if that's helpful.

I've lived either in the great plains or in the rural south my entire life, and I only found out a year ago you can pay $20 to rent a pickup truck. So up until that point, I thought, every group (of friends or family) has to have a person with a truck in it, in case someone needs to move, or in case of an emergency (like a tornado effing up their house and now you have to clear the property).

When I found out that renting a truck is so cheap, I was so mad! All that time wasted paying extra for more car than I needed! I prefer something small and cheap and efficient, personally, but so does everyone else I know so I always wound up with the truck. (And I helped a LOT of people move over the years as a result.)

Obviously this is n=1 but at least it's my story? And my answer is legit, "ignorance and being too poor to own my house, and landlords like to jack rent on someone staying in one place every year so you have to keep moving to avoid that needless creep of fees."

My hope is this will be another nail in the coffin for the giant bro dozers. Everybody I know who does actual real truck stuff have been crying for this exact vehicle for years. A small (in American terms) utilitarian vehicle for getting your truck stuff done. Essentially an American kei truck

Plus I think there have been a lot of small smart-car sized EV offerings, but I can’t really think of a small truck besides the Telo truck.

Fun fact, this isn’t $20K but that’s what it takes to get people, to share the article. The actual arrival says that it’s $20K after government rebates in the US. So it’s actually expensive without tax dollars.

Small gas-powered trucks are effectively illegal in the US.

It's regulation made in response to automakers calling everything a "light truck" to get around fuel economy and emissions standards in the 90s and 2000s.The straw that broke the camel's back was the PT Cruiser being classified as a truck by Chrysler.

So, starting in model year 2012, vehicle fuel economy standards started being based on vehicle footprint. The side effect was that small, powerful vehicles designed for moving cargo more efficiently or in tighter spaces than large trucks were impacted. It's why 2011 was the last year model of the old Rangers, S10s, Dakota, etc.

That's why the new Rangers are larger than the old F150s. They have to make them bigger to meet CAFE standards.

Same issue hit the small cargo vans in 2021/22. As the CAFE standards went up, it became impossible to meet fuel economy standards for the NV200, Ford Transit Connect, and Ram ProMaster City compact cargo vans, so they were all discontinued.

New York City was changing its whole Taxi fleet to NV200s due to their flexibility and accessibility options, and now can't buy new ones because a Toyota Camry has less-strict fuel economy requirements.

That's 25-27k for a new electric truck, that's not bad.

Agree. Elon... Err Doge will change regulatory rules until they run out of money.