this post was submitted on 16 Jun 2025
26 points (100.0% liked)

Economics

868 readers
33 users here now

founded 2 years ago
 

In a corner of Kentucky just outside of Louisville, family-owned shoe company Keen is opening a new factory this month.

The move fits neatly into the "America First" economic vision championed by the Trump administration - an emblem of hope for a manufacturing renaissance long promised but rarely realised. Yet beneath the surface, Keen's new factory tells a far more complicated story about what manufacturing in America really looks like today.

With just 24 employees on site, the factory relies heavily on automation -sophisticated robots that fuse soles and trim materials - underscoring a transformation in how goods are made today.

Manufacturing is no longer the labour-intensive engine of prosperity it once was, but a capital-heavy, high-tech enterprise.

top 6 comments
sorted by: hot top controversial new old
[–] SoftestSapphic@lemmy.world 3 points 1 day ago

Anything can be made here with fairly compensated labor.

It requires law makers to FORCE corporations to make concessions and pay their workers more.

The price increase will be negligible compared to the increased wages.

Automation, in low cost of living area, with red-state employee “benefits” is what it takes to possibly make something as basic as domestically-made shoes affordable. That, and it’s not a publicly traded company so it might still be relatively expensive.

Western reliance on cheap Asian labour is a problem, especially when the cheap labour starts to think they want more.

MAGA isolationism is certainly not helping.

[–] anon6789@lemmy.world 2 points 1 day ago

Even Keen only assembles 9% of its shoes in America.

To my knowledge, and as somewhat reflected in the article, they're not even really made in America, but this is mainly just where foreign manufacture pieces are assembled.

The article does address that a little more, showing Keen is working on trying to source more US made parts, but due to the limited manufacturing here and its increased labor cost, that's a challenge.

I'm on my third set of Keens, and they are far and away my favorite work boots. I've had one of the higher end non-US ones and 2 US ones. They've all been amazing, but the width of my most recent pair feels like it was made on a narrower last, but it's also my first leather pair, so they may just need more break in.

[–] TomMasz@piefed.social 2 points 1 day ago

Can you make [fill in the blank] in the US? The answer is "yes", though depending on the product, there may be significant startup costs due to a lack of existing infrastructure and tooling.

Can you make [fill in the blank] in the US at a competitive price? For high margin items, certainly. But for most consumer goods, it's at best "maybe".

[–] HubertManne@piefed.social 2 points 1 day ago

I want to know if shoes can be manufactured with just like only a 10% markup over production costs?

Well that'll definitely be able to employ everyone in the US. Pack up boys. We did it.