they are not acting from their desires, they act to "desires" of capital (roi), like flesh puppets. They perfectly well can empathize with other humans, just their decision making won't be affected by it.
tim cook might think that trans mistreatment is very bad, he won't in million years antagonize usa president over it, cause he would get fired. Average boardroom meeting won't ever take a stand which would hit them monetarily over morality, cause "fiduciary" duties