this post was submitted on 23 Aug 2023
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[–] Transcendant@lemmy.world 46 points 1 year ago (59 children)

I'm not sure this is a good idea. Surely this sort of messaging is better aimed at independants / floating voters? You'd think that any republicans who see this are going to go straight into "REEEEE DEMONCRATS SEE WHAT THEY DO THEY KILL BABIES REEEEE" mode and dig deeper into their mindset.

[–] AbouBenAdhem@lemmy.world 64 points 1 year ago (1 children)

Eh—everyone already knows where Biden stands on abortion. Avoiding the issue suggests that he’s embarrassed or ashamed of his position—it concedes the moral high ground to the Republicans.

Lots of voters prefer a confident candidate to one who agrees with them on everything.

[–] Transcendant@lemmy.world 19 points 1 year ago (1 children)

Mmm. Makes sense I guess, you're saying the intent of these ads is less to appeal to rep voters, but more to show dem voters that Biden is serious about codifying Roe?

[–] AbouBenAdhem@lemmy.world 25 points 1 year ago (1 children)

I think it’s aimed at swing voters—the kind who voted for both Obama and Trump.

They’re generally lukewarm on the issues, but are attracted to candidates who seem self-assured and confident. The candidates in the debate are likely to be anything but, given their fear of saying anything that might anger Trump’s core voters—so this ad will give viewers an obvious contrast.

[–] Transcendant@lemmy.world 7 points 1 year ago

Well whatever the intent; I hope it works as intended. We're having a similar moment here (UK) where we have a reasonable opposition to the godawful conservative party, he's objectively a better choice yet people on the far left are convinced he's the devil and go around convincing people not to vote for him. Whereas the reality is, he has to walk a tightrope fighting media bias and can't be the Ultra Woke Leftie Warrior they want him to be.

Currently polling at 50% vs 25% though, so I have a small sliver of hope that things will change next year.

[–] RotaryKeyboard@lemmy.ninja 56 points 1 year ago (3 children)

The ad is designed to keep the abortion issue talked about. Have you noticed how Republicans have gone radio-silent on abortion? They don't want it brought up. This is a smart move.

[–] evatronic@lemm.ee 43 points 1 year ago

Ding. The SCOTUS ruling is wildly unpopular. Republicans literally just took one of their cornerstone issues -- abortion -- and said, "Nah, we're done with this," and handed it to the Democrats to use in elections for several cycles.

[–] lagomorphlecture@lemm.ee 8 points 1 year ago

"We know we've spent decades harping on abortion but you need to stop thinking about it now. Oooh look over there shiny!" That's why these ads are being run and I agree it's a good idea. Maybe some additional ads that are like white trailer park looking people talking about how an abortion saved their life or how their baby was stillborn so they had an "abortion" and how traumatic it was and how much more traumatic it would have been to have to carry to term.

[–] CharlesDarwin@lemmy.world 7 points 1 year ago (1 children)

They are the dog that caught the car. I remember some maga mom being absolutely enraged when the abortion thing leaked out from the corrupted too-conservative court. My wife asked her....but WHY are you so angry that they are going to overturn Roe? Isn't that what you want?

This woman screwed up her face and screamed that liberals were going to use it against Republicans. Yeah, no kidding. But it's what you guys WANTED. For about 50 years. WTAF.

This is the one group that seems perpetually pissed off about everything, all the time, even getting things they wanted and asked for, like tearing up the rights of women, and naming a special counsel for Hunter Biden...who can maintain that level of rage all the time? It cannot be good for your health.

[–] RotaryKeyboard@lemmy.ninja 4 points 1 year ago

This is the one group that seems perpetually pissed off about everything, all the time, even getting things they wanted and asked for

This is so true! One thing I've always loved about American liberal culture (yeah, I know; we're not really liberal here) is that we laugh at our mistakes. For most of my life, Cable and Late Night comedy shows have been helping us find the humor in the things we would otherwise be enraged about. I feel like it has helped me stay sane all these years. I kind of feel bad for the Fox News-watching conservatives who spend their days oscillating from outrage to fear to outrage again. It must be hell on their cardiovascular health.

[–] dhork@lemmy.world 42 points 1 year ago

The ad isn't aimed to convert anyone, it's meant to feed into the social media narrative. Entrenched Republicans aren't changing their vote, but it could spark interest in younger voters who don't go to Fox News but read about the campaign.

[–] TropicalDingdong@lemmy.world 23 points 1 year ago

It's definitely a good idea. The left has been failing to mock the right for far too long. The only thing that will really stop that movement is if it's cringey and an embarrassment to be a part of it. It also shows their attacks and strategies as weaks., since dark Brandon started as a rightwing meme.

[–] socsa@lemmy.ml 18 points 1 year ago* (last edited 1 year ago)

There are plenty of radical centrists who will watch this shit because they feel obligated to hear out fascists just in case one of them actually manages to form a cogent thought.

These are the goldfish voters. If they do not have their knowledge and beliefs reaffirmed every 27 seconds, they revert to a blank political slate. The GOP has figured it out - these people are the reason why "bumper sticker politics" is so effective. The goldfish phenomenon perfectly explains every paradox and confounding effect in the history of political odds-making - that there is a shockingly large contingent of voters out there whose entire political identity is effectively defined by the most recent political message they attentively received.

[–] Dark_Blade@lemmy.world 4 points 1 year ago

Yeah, this ad campaign seems rather counter-intuitive if it’s aimed at swaying people.

[–] mriguy@lemmy.world 3 points 1 year ago

Do you think for some reason that they don’t already do that pretty much constantly?

[–] Shanedino@lemmy.world 2 points 1 year ago

I was like 50/50 on voting for Biden before i saw this. Even though this ad is definetly not ideated by Biden (for sure just a campaign manager or a 20 year old intern), standing up for abortion rights front and center on fox will likely make it more so like an 80/20 if I actually like the outcome of it. Will probably be one of the more memorable things from his career for me.

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