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I gotta say, I feel like targeting the coke's and mcdonalds of the world is kinda... hopeless? like it couldn't possibly make a dent in their numbers at the current size of the movement. Maybe thats not true, idk, but I'd prefer to absolutely wreck a sabra or something than make coke take a 0.4% hit
BDS has been very strategic with it's targets so far so the fact that they now feel it is viable to target coke is a very positive sign.
you know what, I think I was wrong.
It does seem like the majority of that hit is coming from predominantly muslim markets, not the domestic US market, and I think that bds org is US based? but regardless, significant dents are being made, and keeping the US movement in lockstep with the international boycott movements is important
I should have looked it up first
I would personally like to thank BDS for helping quit my McD's and Starbucks addictions a few years ago. Idk what the figures for the US specifically look like but I know between myself and some friends it probably amounts to a few thousand a year.