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BDS has been very strategic with it's targets so far so the fact that they now feel it is viable to target coke is a very positive sign.
you know what, I think I was wrong.
It does seem like the majority of that hit is coming from predominantly muslim markets, not the domestic US market, and I think that bds org is US based? but regardless, significant dents are being made, and keeping the US movement in lockstep with the international boycott movements is important
I should have looked it up first
I would personally like to thank BDS for helping quit my McD's and Starbucks addictions a few years ago. Idk what the figures for the US specifically look like but I know between myself and some friends it probably amounts to a few thousand a year.