this post was submitted on 02 Jul 2023
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[–] imkmiaw@lemmy.fmhy.ml 21 points 1 year ago (3 children)

I wonder if advertisers have been leaving Reddit and if so, how many? I've honestly never seen a social media website/company ask for advertisers like this tbh.

I'm not a lot on social media to begin with, so I'm not sure.

[–] baked_tea@sh.itjust.works 13 points 1 year ago (2 children)

Well few days ago their valuation by I think Fidelity got cut from 10b to 5.5b. That should tell you something

[–] Paradox@lemdro.id 7 points 1 year ago (1 children)

That was before the whole clown show. The valuation cut was dated May 31st

[–] OneDimensionPrinter@lemm.ee 4 points 1 year ago (1 children)
[–] PoppinKREAM@sh.itjust.works 9 points 1 year ago* (last edited 1 year ago) (2 children)

Steve Huffman just following the footsteps of Elon Musk, during a recent interview Spez said he liked what Musk was doing with Twitter.

Twitter has lost 59% of their advertisement sales since Musk bought it.^[1]


  1. New York Times - Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue
[–] LongbottomLeaf@lemmy.nz 1 points 1 year ago (1 children)

PoppinKREAM!!! In the fediverse!! Oh hell yeah!

[–] BackStabbath@lemm.ee 0 points 1 year ago (1 children)

I need context lol, who's Poppincream?

[–] LaLiLuLuCo@sh.itjust.works -3 points 1 year ago

Reddit User who would show up with cited sources debunking bullshit other people would ardently defend in lieu of educating themselves.

[–] overzeetop@lemmy.world 2 points 1 year ago (1 children)

The cut was multi-staged and started middle of last year. The most recent cut was relatively small (10-15% iirc). As others have pointed out, that reduction doors not take into account the recent self-inflicted wounds.

[–] Radicalized@lemmy.one 2 points 1 year ago

It’s down almost 50% since they bought in in 2021 lmao

[–] BURN@lemmy.world 2 points 1 year ago (1 children)

I've heard unsubstantiated claims that traffic to the advertiser portal has dropped ~40% since the protests started

[–] Neighbourly@lemmy.world 7 points 1 year ago (4 children)

I personally reached out to about a dozen advertisers, urging them to reconsider their marketing efforts on Reddit. After privatizing the subreddit I had moderated for 12 years, it seemed like the next logical step.

[–] Mormanade@lemmy.world 3 points 1 year ago

Damn that's commitment, I respect the effort

[–] ToNIX@sh.itjust.works 2 points 1 year ago

That's brilliant, props to you!

[–] tool@r.rosettast0ned.com 2 points 1 year ago

You're a good man, Charlie Brown.

[–] Rannoch@lemm.ee 1 points 1 year ago

Great idea! I haven't seen any others mentioning this in all the protest discussions I saw. Hopefully others did similarly, that seems like something that could really help.

[–] FlyingSquid@lemmy.world 2 points 1 year ago (1 children)

I don't see social media companies do this, I see billboard companies do this. On billboards that stay "please advertise on our billboard" for years.

[–] Supervivens@lemmy.world 1 points 1 year ago (1 children)

There’s a difference though as a billboard is a physical spot that they are actively losing money on when not filled vs a random spot in your feed.

[–] jscummy@sh.itjust.works 2 points 1 year ago

It's still a spot that could be used by an actual ad. Of course, they have millions of those spots