this post was submitted on 02 Jul 2023
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[–] imkmiaw@lemmy.fmhy.ml 21 points 2 years ago (8 children)

I wonder if advertisers have been leaving Reddit and if so, how many? I've honestly never seen a social media website/company ask for advertisers like this tbh.

I'm not a lot on social media to begin with, so I'm not sure.

[–] baked_tea@sh.itjust.works 13 points 2 years ago (2 children)

Well few days ago their valuation by I think Fidelity got cut from 10b to 5.5b. That should tell you something

[–] Paradox@lemdro.id 7 points 2 years ago (1 children)

That was before the whole clown show. The valuation cut was dated May 31st

[–] OneDimensionPrinter@lemm.ee 4 points 2 years ago (1 children)
[–] PoppinKREAM@sh.itjust.works 9 points 2 years ago* (last edited 2 years ago) (4 children)

Steve Huffman just following the footsteps of Elon Musk, during a recent interview Spez said he liked what Musk was doing with Twitter.

Twitter has lost 59% of their advertisement sales since Musk bought it.^[1]


  1. New York Times - Twitter’s U.S. Ad Sales Plunge 59% as Woes Continue
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[–] overzeetop@lemmy.world 2 points 2 years ago (1 children)

The cut was multi-staged and started middle of last year. The most recent cut was relatively small (10-15% iirc). As others have pointed out, that reduction doors not take into account the recent self-inflicted wounds.

[–] Radicalized@lemmy.one 2 points 2 years ago

It’s down almost 50% since they bought in in 2021 lmao

[–] FlyingSquid@lemmy.world 2 points 2 years ago (2 children)

I don't see social media companies do this, I see billboard companies do this. On billboards that stay "please advertise on our billboard" for years.

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[–] ImplyingImplications@lemmy.ca 13 points 2 years ago (1 children)

A quote that always stuck with me was: "'Your ad here' signs are proof that the ad spot doesn't work well, otherwise someone would have put their ad there."

[–] ChocoboRocket@lemmy.world 3 points 2 years ago (2 children)

Somehow your comment reminded me of

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[–] Rogue_General@lemmy.world 8 points 2 years ago (2 children)

Am I wrong in thinking this is sad as hell? Like seeing an old faded billboard with the same "your ad here!" text that's been there for ages.

[–] sarcasticsunrise@lemmy.world 4 points 2 years ago (1 children)

Sad, but I ain't mad. This is the bed that Wish.com "Elon" made for Reddit

[–] Nusm@lemmy.world 3 points 2 years ago (1 children)
[–] Draegur@lemm.ee 3 points 2 years ago

Elon: 4 letters

Spez: 4 letters

Coincidence?

...

Almost definitely but still I love how comparing someone to Elon has become an insult so I'm having a good time anyway :3

[–] zazaserty@discuss.tchncs.de 3 points 2 years ago (2 children)

It's really sad for me to see a social media platform like reddit crumble. I spent years there.

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[–] Raildrake@vlemmy.net 7 points 2 years ago* (last edited 2 years ago) (1 children)

Step 1: Announce very unpopular changes

Step 2: Ignore backlash, go through with the plan

Step 3: Predictably, lose users and advertisers

Step 4: ????

Step 5: Why advertise on reddit?

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[–] Shotgun_Alice@lemmy.world 6 points 2 years ago (2 children)

I saw that on my few last days on Reddit. I was wondering about their rates b/c I was wondering what it would cost to take out an ad calling spez a complete twat.

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[–] BornVolcano@lemmy.world 6 points 2 years ago

Why advertise on reddit?

Yes.

And they wonder why they don't have any advertiser support...

[–] vimdiesel@lemmy.world 5 points 2 years ago (2 children)
[–] beardsley@midwest.social 4 points 2 years ago (4 children)

Hats off, that's both an argument for the use of third party apps and for eliminating third party apps at the same time...

[–] catch22@lemmy.world 5 points 2 years ago

Reddit gold ran the platform. Going for profit killed the API.

[–] Izzy@lemmy.world 2 points 2 years ago* (last edited 2 years ago)

Buy an ad for Lemmy. Edit: I seem to have clicked the wrong reply location. I don't feel like deleting it though.

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[–] Ddubz@lemmy.world 3 points 2 years ago

Ya. That is a large part (not the only reason) of why Huffman gambled and lost on killing 3rd party apps. People using Apollo, or any other app that wasn't the trash official app, weren't getting ads at all or were giving their ad dollars to a third party. By killing third party apps, that forces anyone who actually wants to use Reddit to use the official suck ass app or the garbage desktop site which also had alt options that used the API. When users are funneled into only using official Reddit products, that means they're only consuming ads that Reddit makes a profit from.

I used Bacon Reader for almost ten years. It didn't have ads for half a decade and when ads did come, it was a non intrusive banner ad at the bottom. The Reddit app is riddled with obstructive ads. So is the website unless using an ad blocker. Reddit when used the way the admins want, is just one ass blast of shitty ads.

[–] stonefist@lemm.ee 5 points 2 years ago (3 children)

Lol would love to see Lemmy ads on Reddit

NGL the random Sync for Lemmy that landed on my front page might as well have been an ad for Lemmy. I don't even use Sync but it led me here.

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[–] 5ilver5urfer@lemmy.ca 4 points 2 years ago (2 children)

That was scary. Thought Lemmy had ads already!!

[–] Kittengineer@lemmy.world 4 points 2 years ago (5 children)

I’m fine with ads. It costs money to run servers and build out the platform.

I’m not fine with the absolutely sleezy way spez handled the api changes and the ridiculous price. Utterly disrespectful to the mods, third party app devs, and Reddit users.

[–] madcaesar@lemmy.world 4 points 2 years ago (1 children)

I'd rather we all pay a few bucks to not have lemmy get infested with ads.

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[–] Rengoku@lemmynsfw.com 2 points 2 years ago (3 children)

I will leave the second it happens. Crazy.

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[–] PagingDoctorLove@lemmy.world 4 points 2 years ago (9 children)

I logged in to reddit on my computer the day after rif went dark, and there were noticeably fewer posts on the front page. I think only 8 or so posts were above 10k upvotes. I wouldn't be surprised if advertisers are pulling their ads in response.

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[–] kemsat@lemmy.world 3 points 2 years ago (6 children)

Your post made me think ads had already invaded. So, I hate you.

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[–] Confuzzeled@lemmy.world 3 points 2 years ago (14 children)

We should all club together and get some ads for the fediverse on there.

[–] LordOfTheChia@lemmy.world 7 points 2 years ago (1 children)

The best ad I saw for Reddit (back before the grand Digg migration) was one day, everyone agreed to stop posting direct links to articles and instead post the links to the Reddit discussions for said articles.

Suddenly, one day, the entire Digg feed was links to Reddit.

We should do the same thing (on say 8/1) to give time for the different federated instances to get accustomed to the higher traffic, more activity on the feed, and more people to welcome the future Reddit refuges, just like Redditors once welcomed us during the Digg 4.0 exodus.

[–] Draegur@lemm.ee 4 points 2 years ago (2 children)

It would be funny and I'd love to see it but you KNOW spez and his butthurt bootlicking simps are petty enough to block/ban any link that goes to any address that's associated with a Lemmy instance AND instantly "permanently suspend" any account that participates.

Reddit admins even ejected their favorite agitator powermod, u/awkwardthepanda, for posting a John Oliver picture.

They are truly prepared to burn every bridge.

...

But maybe that's the point. Maybe they should be FORCED to burn every bridge and annihilate themselves in the inferno.

[–] Rolando@lemmy.world 4 points 2 years ago

Streisand effect. It would just increase the Lemmy advertisement.

[–] ToNIX@sh.itjust.works 3 points 2 years ago

Links could be shortened and wouldn't show it points to Lemmy.

[–] Syrc@lemmy.world 2 points 2 years ago (1 children)

And give money to Reddit? Hell no. Let’s see how much time they take to refill those ad slots by themselves.

[–] gravitas_deficiency@sh.itjust.works 3 points 2 years ago (1 children)

Honestly? If it’s a way to siphon users away from Reddit and towards Lemmy, we all need to look at this sort of thing as an investment. Sure, it gives Reddit some cash up front… but it also siphons away their primary value proposition to advertisers: the user base.

Running subreddit-specific ads pushing lemmy/fediverse-hosted alternative for a couple months will do WONDERS in the long term.

And yes, it’s distasteful to give Steve money, but at the same time, giving him a comparatively small amount of cash now will ultimately end up taking a far, FAR more significant amount of money away from him later, in the form of audience count he can offer to his advertisers.

[–] Syrc@lemmy.world 3 points 2 years ago

I don't know, I really don't believe ads can do that much wonders. I mean, apparently they do because otherwise we wouldn't have the whole internet plastered with them, but I personally don't think I've ever actually clicked on an ad in my entire life.

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[–] Sterben@lemmy.world 2 points 2 years ago

Lol you know a website is running out of advertisement because they start promote their own website 😂 lol

[–] someguy3@lemmy.ca 2 points 2 years ago (3 children)

God they can't even make the joke right.

[–] pm_me_ur_tourbillon@lemmy.world 2 points 2 years ago

An inclusive or joke without the or is amazing. They clearly do not understand their users at all if they can't even get one of the most basic recurring jokes right.

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