this post was submitted on 07 Feb 2024
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[–] Gork@lemm.ee 21 points 9 months ago (1 children)

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Prices at McDonald’s are still expected to increase—albeit at a slower pace of 2% to 3%, versus last year’s 10%

Yea that's not gonna help them any.

My guess to what they'll do? Hit all the menu items with the Shrinkflation™ Ray®.

[–] Reverendender@sh.itjust.works 4 points 9 months ago

“I think what you’re going to see as you head into 2024 is probably more attention to what I would describe as affordability,” Kempczinski told analysts. He followed with, “I don't jnow what this word means, but I have people who are going to tell me. Then I will decide if that term can aid us in our ceaseless quest for continually increased percentage of profit growth, to benefit our shareholder overlords by adding numbers to their financial advisors’ spreadsheets.”