I was thinking this. I don't think other cultures even want media where it's an existing story but the races are swapped. They want original stories that connect to who they are and their experiences.

One of the best recent examples I can think of is Everything Everywhere All At Once. That movie was steeped in Chinese culture, not just a story in new york in a bland city block apartment with Chinese faces.

And it worked. The Chinese heritage and how it evolved into the American-Chinese hybrid that many first-generation Chinese families in the US live through was a central theme of the movie. The movie would not have been the same without it.