It's just yummy, and the flavor is way more intense. I brew and drink some pretty fancy coffees sometimes, but even still I don't really care about the differences between anything above mid-tier, so that's where I usually live. It's just nice to have something to sip on that hurts ya back, ya know?
Though admittedly, I'll sometimes go for a brown sugar shaken espresso monstrosity, but those are on pretty rare occasions, and usually when I'm already making one for my spouse anyways.