I can kinda answer that.

There's a term used in tech called "empire building". It's where managers and execs promote their little slice of the company to persevere and grow their own career. At a certain level, it leads to someone that leads a division like AI having enough influence that they can say "let's put AI into search".

The sad thing about tech is that at a certain level, an executive rises above the customer in dictating what is best for a product. Data and stats can tell you whatever story you want to promote, so at Google HQ they're probably worried about the negative press, but they're looking at "successful" numbers of questions answered by AI and are patting themselves on the back. Both search and AI execs look good because they delivered something, and they'll likely get a nice bump from their bosses in terms of rep.

The thing with empires is that they fall. Not overnight, and maybe not with the same emperor, but they do fall.

Quarterly finances kinda answer that. Jumping onto the AI bubble brings investors, makes your company highly valued and gives managers fat quarterly and annual bonuses. It doesn't matter if the company or whole industry goes under in the future, because those bonuses have already been collected.

Man even you're missing the bright side.

At least an insanely tiny group of people got absurdly wealthy! Who cares the world is going to complete shit, Nvidia stock!! Nvidia stock!! It's all that matters!

I'm all for eliminating marketing jobs, but not if we still have marketing.

does anyone know how to short utils

it’s just a little sad that we, humanity, will never succeed in our summoning ritual to pull you into our plane of existence. I mean, we won’t before boiling away our oceans and igniting the atmosphere. Of course, we should be trying harder! The ice caps aren’t even melted yet!

I joined the Microsoft climate solutions team, I think doing so has crushed all my hopes. That team is doing small things like "let's all go plastic free for July!" Top 20 company in the world and the best we can do is go plastic free for a month? Meanwhile MSFT is not on course to meet their own climate goal by 2030

“It only uses 5x as much energy as a regular search! Think of how much energy YOU’RE using with searches!” Okay, so you’re just using 5x as much energy for worse results? And also probably doing it more often than people who just use a normal search engine, because they don’t expect the search engine to talk to them. I’ve never understood how that was supposed to be an exoneration for it, even without taking into account that nobody ever seems to know whether or not that figure includes energy spent on training.

"could" is a word meaning "doesn't"