this post was submitted on 06 Aug 2024
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Google's story over the last two decades has been a tale as old as time: enshittification for growth. The once-beloved startup—with its unofficial "Don't Be Evil" motto—has instead become a major Internet monopolist, as a federal judge ruled on Monday, dominating the market for online search. Google is also well-known for its data-harvesting practices, for constantly killing off products, and for facilitating the rise of brain-cell-destroying YouTubers who make me Fear for Today's Youth. (Maybe that last one is just me?)

Google's rapid rise from "scrappy search engine with doodles" to "dystopic mega-corporation" has been remarkable in many ways, especially when you consider just how much goodwill the company squandered so quickly. Along the way, though, Google has achieved one unexpected result: In a divided America, it offers just about everyone something to hate.

Here are just a few of the players hating Google today.

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[–] Bishma@discuss.tchncs.de 113 points 4 months ago (2 children)

Hopefully DeGoogleing will go a bit like the cable "Cord Cutters" did in terms of headlines over time:

  1. Is cutting cable feasible?
  2. Some are are finding solutions to lower their cable bills.
  3. Industry denies cord cutters are impacting profit.
  4. Providers cling to sports broadcasts as a way to short-circut cord cutters.
  5. Are young people the "never-cable" generation?
  6. Here's where to watch the Olympics online.

Of course, streaming is worse than cable now... so lets learn from that.

[–] Donjuanme@lemmy.world 38 points 4 months ago* (last edited 4 months ago) (3 children)

"streaming is worse than cable now" is it though?

I stream for weeks on end without a single ad, watching only what I want. I go to an older person's house and I hear the same friggin commercial jingles, the same canned studio laughter, and shows that are designed for the stupidest common denominator.

I grew up in the era of Saturday morning cartoons. My brain was liquidified on cereal commercials. I won't allow cable into my house under any circumstances.

But I do agree that we should learn from too easily replacing the working with the next big thing without any regulations on how the next big thing is allowed to operate

[–] sugar_in_your_tea@sh.itjust.works 25 points 4 months ago

I stream for weeks on end without a single ad

But that's now changing. The bottom tiers of many (most?) streaming apps include ads, and it's not a stretch to think that they'll include ads on the higher tiers eventually, or just increase prices until people downgrade to ad-supported tiers. Yeah, you can use an ad-blocker, but you could also use a DVR for cable that also filters out ads.

I'm bailing on both and just buying physical media again. I hope that doesn't die out, but I'm done with paying for subscriptions. We don't watch a ton, so I'm probably going to save money this way.

I wish we had a streaming equivalent of a DVR, then I might actually want streaming again.

[–] David_Eight@lemmy.world 24 points 4 months ago* (last edited 4 months ago) (3 children)

"streaming is worse than cable now"

Ironically, pirating has never been easier lol

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[–] TeoTwawki@lemmy.world 8 points 4 months ago* (last edited 4 months ago)

Its worse in that to see the content I want I need MULTIPLE subscriptions that add up to more than cables cost ...or I can sail the high seas once more. I've cancellled everything except amazon because I save enough on shipping to justify it (mostly heavy items)

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[–] Modva@lemmy.world 87 points 4 months ago (5 children)

We demand infinite growth. Why? Because shareholders want to buy shares and sell them later for more.

Do anything it takes to make that transaction happen, cut people's jobs en masse, whatever.

Forever.

[–] profdc9@lemmy.world 31 points 4 months ago (2 children)

Stock holders demand infinite growth. If the management doesn't make money, they put in place new management. A company is only worth the value of the next stock buyback or dividend. It's baked into the structure of corporations, especially publicly-owned corporations.

[–] PhAzE@lemmy.ca 14 points 4 months ago (1 children)

Stock holders can sue the company if there's a loss, too. That shouldn't be a thing, but here we are.

[–] JovialMicrobial@lemm.ee 12 points 4 months ago

Whoever passed that bullshit is responsible for so much of what's wrong with our economy.

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[–] originalucifer@moist.catsweat.com 68 points 4 months ago (3 children)

its a human flaw... insatiable greed.

we distilled this greed and removed all actual responsibility creating an entity, 'the stock market'. this well of irresponsible greed has reached a singularity.... a point of no return. we are all too dependent on this terrible thing and so it cant be removed.

the majority of us just get to suffer while being told 'theres no other way'

we cant have nice things because humans are just so fucking greedy and incapable of controlling that greed.

[–] gravitas_deficiency@sh.itjust.works 34 points 4 months ago (6 children)

No, it’s a capitalist flaw. Capitalism is not an intrinsic trait of humanity. We can create systems that have effective self-regulation and appropriate feedback loops. It’s just that most countries, for one reason or another, haven’t really tried.

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[–] lvxferre@mander.xyz 42 points 4 months ago

Despite the convenience of some of its tools, the hardcore tech set increasingly prefers tech companies like Signal or even Apple, which is currently running expensive TV ads about how other browsers (read: Google's Chrome) spy on you.

One important thing to be mentioned is that, while Apple is correct when highlighting that Chrome is a privacy nightmare, Apple and Google are cut from the same cloth and they're both user-hostile when it comes to privacy, monopoly enforcement, censorship, etc. Both deserve the hate that they get. (Alongside Amazon, Facebook and Microsoft.)

[–] Freefall@lemmy.world 41 points 4 months ago (4 children)

They took down the Don't Be Evil sign.

[–] blizzardpiano@lemmy.world 14 points 4 months ago* (last edited 4 months ago)

Reminds me of a cannibal in the Deltora series who has the sign "LIVE NO EVIL" on the wall, when it's actually "LIVE ON EVIL" but mirrored.

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[–] dumpsterlid@lemmy.world 38 points 4 months ago* (last edited 4 months ago) (2 children)

Notice how Google Maps data hasn't been improving, and if anything getting worse?

I worked for Cognizant, a contractor for Google maps at the Bothell office. I worked for a contractor that Google would fire every 5 years, contract it to another company and change the sign on the office building they owned...then rehire everyone. One of the benefits of this for them (one of the key benefits) was it made it much harder for workers to organize especially because Cognizant and Google can just play "go talk to the other parent I cant do anything" when workers ask for help because they were suffering/needed higher pay to survive/needed basic accomodations.

I worked for Google but Google didn't want to pay me or my coworkers a living wage, so Google paid some lawyers to make it so they could pretend we didn't work for Google.

Google is a trash company with absolutely zero idea how to move forward into the future, the company was absolutely chock full of intelligent interesting smart people but Google was so shortsighted that they forced my whole department back to the office for no good reason (literally everything was remote work too).

My experience after working for Google was that Google was most definitely going to collapse within the decade in terms of market power, at the very least in the realm of maps/spatial data.

What a shameful, pathetic company and the management should be ashamed of how stupid and out of touch they were.

Also, completely and utterly anti-worker.

(Cognizant is trash too but if you have ever heard of the company Cognizant you already know that).

A particular point of shame I want to level at the management above me at Cognizant and Google, most of our work was involved with prototyping google maps data editing and QC workflows... that could then be exported to India or somewhere else with cheap labor.... except upper management was racist as fuck against Indian workers and would complain about their shoddy work indirectly all the time...

...and never bring up that they specifically wanted to hire Indians so they could pay them shit and treat them like shit. If you were a tech worker in India would you work as hard as I did for far far far far less pay and WAY worse treatment?

I actually led a training class on a workflow that was absolutely not suited for new workers to Google Maps gis data editing to... totally new entry level hires in India, and the Indians were frequently cheating or totally checking out.. again because why the hell would they take this shit seriously? To be clear most people were like most people, they just did the best job they could, but there were lots of people I was training that could see right through the bullshit of the entire system and I can ZERO percent blame them for not disrespecting themselves by treating Google like it was genuine in its offers of employment, stability and a career.

Management encouraged a culture where lowkey shitting on Indians for being lazy and dumb was basically accepted because it rationalized the cruelty, inefficiency and stupidity of the entire system.

I hate Google.

[–] namingthingsiseasy@programming.dev 13 points 4 months ago (2 children)

You could also blame the idiots who had a chance to unionize but never did.

If you go back 5-10 years, everyone would say, "why do we need to unionize? Working in IT is great, we don't need to unionize!" And now see where we are today to realize how stupid of a mindset that was. I guess they don't buy insurance for the same reason.

I thought you had to be smart to work at Google, but seeing people take dumb positions like that made me realize that while they might have been brilliant engineers, they were definitely not very smart people.

(I'm not holding Google blameless here by the way - fuck them hard! But Google employees had the chance and wasted it, and this is what they left behind.)

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[–] mlg@lemmy.world 34 points 4 months ago (1 children)
[–] brucethemoose@lemmy.world 28 points 4 months ago* (last edited 4 months ago) (1 children)

How about "monopolizing the ad industry, going all in on manipulative engagement farming, and making billions off of destroying the internet they helped create, and possibly democracy"

I think the headline proves most people don't really understand how deeply Google has embedded themselves in, and farmed, well, everyone.

[–] dojan@lemmy.world 14 points 4 months ago (1 children)

Google hasn't just monopolised the ad industry, but is holding the internet itself in its clutches.

They own and control one of the biggest operating systems on the market, giving them control over peoples devices. They own and control the biggest browser engine on the market, giving them control over the internet standards; they can implement whatever the heck they want and essentially force it as a web standard. They own and control the biggest search engine on the market, giving them control over what information people can see and access.

For a lot of people, Google controls practically the entire internet access chain, and that should terrify anyone who cares about a free and open internet.

[–] brucethemoose@lemmy.world 7 points 4 months ago (1 children)

that should terrify anyone who cares about a free and open internet.

We're way past that... right? They've already kinda destroyed the open web and are squeezing it for money.

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[–] KingThrillgore@lemmy.ml 25 points 4 months ago* (last edited 4 months ago)

For the 113th time: YES

Google stopped being cool ages ago and Chrome marked the moment they turned evil. They no longer had an incentive to just throw money at problems, they wanted to completely drive the web ecosystem and they did. They had a browser.

[–] DrowningInteger@lemmy.world 23 points 4 months ago (4 children)

I've started to try and move away from Google as much as possible, which I knew would be difficult, but it's proving to be harder than I thought.

I can't do anything about my work stuff, because our company uses Google for email and cloud storage. I set up an account on Proton Mail for my personal email and file storage. I currently have an android phone, but I don't like iPhones so I don't really know what I want to do there. I switched back to Firefox after 15 years of using Chrome. I actually started using Bing search more. I'm looking into alternatives for the Chromecast that Google doesn't seem interested in supporting anyway, which might just end up being a small PC hooked up to the TV.

I'm just so tired of Google services either being shut down or slowly getting worse and worse until they're nearly unusable.

[–] wispy_jsp@lemmy.world 13 points 4 months ago (3 children)

On the android front, if you don't mind using a pixel phone then Graphene OS would be worth checking out. It's a foss non rooted alternative to base android with a focus on privacy and security. The no root requirement means a good amount of apps like banking work properly on it. It vastly expands the app permission system and removes the special privileges to Google system apps, allowing you to remove it or limit them. It also supports sandboxing of the play store and multiple profiles so you can effectively quarantine Google requiring apps.

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[–] sysop@lemmy.world 7 points 4 months ago

It's not as hard as you'd think. https://github.com/tycrek/degoogle - This has everything you need. Definitely use Firefox. Check out Nextcloud for personal cloud/documents replacement etc. Definitely try a small PC hooked to your TV and look in to plex. Don't use Google/Bing, stick with DuckDuckGo and if you need to, use !g or !b in your searched on ddg to get bing and google results. It's fun exploring all the alternatives in the list.

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[–] sunzu@kbin.run 21 points 4 months ago (3 children)

Hate Google ain't enough, plebs need to deny Google profit.

That's how you hurt a parasite.

[–] cobysev@lemmy.world 21 points 4 months ago (6 children)

I'm currently de-Googling my life. Moving all my services over to Proton, testing other search engines, etc. Trying to slowly cut out/replace all services that Google provides me.

Oh, and I'm sticking with Firefox with Ublock Origin, to ensure Google can't ever advertise to me, even incidentally.

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[–] LarmyOfLone@lemm.ee 20 points 4 months ago (2 children)

Nationalize google and turn it into a coop that is democratically controlled by worker and users. Lets us vote on their management and corporate priorities and policies.

To hell with the shareholders! They ruin everything!

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[–] Etterra@lemmy.world 17 points 4 months ago* (last edited 4 months ago)

Corporations: Hmm, we seem to have saturated our market. How do we make line keep go up?

  1. Diversify our products to cater to new or niche markets.
  2. Accept the status quo and focus on making our existing customers happy while integrating feedback to improve and entice people to ditch our competitors?
  3. Make everything worse because what are they gonna do, use Bing? LOL
  4. Congratulate ourselves on winning capitalism, then selling our stocks to the employees so we can go enjoy our wealth and return forever.
  5. HAHAHAHA yeah right. Time to squeeze this shit for every red cent then cash out before the stock price crashes and move in to the next victim.
[–] homesweethomeMrL@lemmy.world 17 points 4 months ago

On August 5, 2024, Trump asked his supporters to stop using Google.

Did not know that. Well. Stopped clock, blind squirrel, etc.

[–] mesamunefire@lemmy.world 16 points 4 months ago (4 children)

Whats a good google maps alternative?

Ive had some success with OSM+ but only if I supply the end point myself. Otherwise it had a really hard time getting a place like Home Depot or a local university, etc....etc....

[–] 2xsaiko@discuss.tchncs.de 11 points 4 months ago (3 children)

In terms of map data, as far as I know there's pretty much only OSM, Google Maps and Apple Maps (which is getting a beta browser version)*.

OSM map data is usually excellent, search can be very hit or miss though. You might want to try some of the apps that use OSM data like Organic Maps to see if you get better search results using that. Personally I use both Apple Maps and Organic Maps.

* I also know of Mapquest but it's lacking a lot of POIs and even ways from what I can see, at least in the two cities I've checked.

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[–] A_Random_Idiot@lemmy.world 14 points 4 months ago (3 children)

everyone with common sense and the ability to pay attention has hated google for over a decade.

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[–] TheObviousSolution@lemm.ee 13 points 4 months ago* (last edited 4 months ago) (1 children)

All companies enshittify themselves eventually, and the fact that those that were trying to fight it within the company were still getting shit on from within and from outside the company only hastened its fall by just removing them as a deciding factor through sheer pressure. Google really isn't as dystopian as people put it as - for one, it's too incompetent at starting and sticking to new ventures.

As it continues falling and eventually the traditional competitors overtake it, I think it will become apparent what a truly dystopian megacorporation actually is before Google completely becomes anything remotely close to it - Microsoft would have reached that line if they had successfully been able to sneak in Recall. DuckDuckGo fell when Bing did, smoke and mirrors... Google is pretty bad right now, just not what I would call a dystopic megacorp.

[–] jj4211@lemmy.world 9 points 4 months ago (3 children)

All companies enshittify themselves eventually,

This isn't a foregone conclusion, just a number of things that are increasingly likely:

  • When a place becomes "cool" and "rich", then they get job applicants that are all in on "get rich quick" and as they get to call shots they are ready to destroy the core value to pulp out some profit. Particularly older companies like Intel, IBM and Microsoft have had time for that mindset to promote into the positions.
  • Failing that, investors can rapidly corrupt existing leadership, particularly for "startups". It might start sincere, but then when a relatively small bunch find themselves with a multi-billion dollar payday, pedal to the floor to ruin things.
  • Additionally, any major player not in a position to be a part of the fun will make their knock-offs and market or monopoly their way to displace. Oh look, Microsoft Teams....

There's a moderately successful, but also reasonably modest company that went about 50 years without getting "enshitified". The founder was passionate about it, kept the company private, and held in until his 80s when he finally decided he really couldn't do it anymore. Then they went public and immediately the layoffs, price hikes, and cloudification commenced, as the flood gate of enshitification opened on his retirement.

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[–] IndustryStandard@lemmy.world 13 points 4 months ago

All my homies hate Google

[–] hightrix@lemmy.world 12 points 4 months ago

Yes. I hate advertising companies.

[–] OpenStars@discuss.online 9 points 4 months ago (2 children)

A lot of people still don't know.

Some people don't even know what Reddit is.

Now, Reddit is charging Google for priority access to its posts (article - only Google and Brave will show those results in the near future).

Perhaps Google will start charging money to use it also.

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[–] NutWrench@lemmy.world 9 points 4 months ago (1 children)

Google's motto in 2003: "Don't be evil."

They sure let that motto slide.

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[–] Dorkyd68@lemmy.world 7 points 4 months ago

I'm all about that duck duck go yo

[–] PanArab@lemm.ee 7 points 4 months ago (8 children)

Wait until you learn of their role in the apartheid and genocide in Palestine

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[–] mrmanager 7 points 4 months ago* (last edited 4 months ago) (4 children)

I don't use Google anymore except for Google maps in my car. :) I guess they can spy on where I'm driving. But no search history.

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