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submitted 8 months ago by kid2908@slrpnk.net to c/moviesandtv@lemmy.film

cross-posted from: https://derp.foo/post/317313

There is a discussion on Hacker News, but feel free to comment here as well.

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[-] match@pawb.social 65 points 8 months ago

That's not even AI is it? It's like a 90s Windows movie maker CG model

[-] TheFunkyMonk@lemmy.world 75 points 8 months ago

I really don’t understand why everyone uses AI as a term to describe anything generated by a computer.

[-] hiddengoat@kbin.social 28 points 8 months ago

Because technical literacy levels have never really improved.

It's why every game console is "a Nintendo" to people over 50.

[-] Diplomjodler@feddit.de 12 points 8 months ago

I like to play Nintendo on my PlayStation.

[-] xyzzy@lemm.ee 6 points 8 months ago* (last edited 8 months ago)

Someone who's 50 today would've been 12 in 1985 when the NES was released in North America. Basically the target audience.

You're thinking of their parents (Boomers).

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[-] hedgehogging_the_bed@lemmy.world 21 points 8 months ago

The same way they convinced everyone that they should say "cloud" instead of 'on our servers."

They stopped saying "algorithm" and started saying "AI"

Once it's used as a marketing term, the technical term loses all meaning in conversational language.

[-] Xtallll@lemmy.blahaj.zone 4 points 8 months ago

If it's in your server it's not in "the cloud", the cloud is code for "someone else's server."

[-] hedgehogging_the_bed@lemmy.world 4 points 8 months ago

I was thinking more from the marketing perspective " We keep your data on our servers!" verses "We keep your data in the cloud!" since the point was that the marketers of these things in particular are fucking up the terminology.

If you are already in possession of a server then you're probably aware it's not a cloud.

[-] TonyTonyChopper@mander.xyz 3 points 8 months ago

that's what they said

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[-] lolcatnip@reddthat.com 16 points 8 months ago

Thanks to all the clickbait headlines, a lot of people suddenly think everything is AI.

[-] roofuskit@kbin.social 3 points 8 months ago

Just like every aircraft with 4 rotors is a drone.

[-] hiddengoat@kbin.social 9 points 8 months ago

This specific thing is not AI, but that's not actually relevant because this is still an example of the issue at hand. Namely, it's now cheaper to just throw some shitty CG in the background than it is to pay people to be there and executives don't see a problem with this. While this particular example of four or five models may not seem like much (especially using stock-ass animations like that), it's not long before you'll be seeing scenes where fifteen or twenty background extras are replaced by AI driven CG that behaves like someone that played a similar role five years ago whose motions were cataloged and reused.

THAT is the crux of the issue. The studios basically want to scan and own everyone that ever appears onscreen. It's fucking gross, and it needs to die on the vine.

[-] Couldbealeotard@lemmy.world 7 points 8 months ago

CGI crowds have been a thing for literally decades. I think the last time you needed 100% extras to fill a scene was the 90s.

[-] ours@lemmy.film 3 points 8 months ago

But this is so... janky. Usually, they put actors in the front, a couple of "layers" of extras, and then CGI where it's harder to notice.

This is so obvious it almost looks like those intentionally janky CGI shorts or music videos and intended to be humorous.

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[-] NigelFrobisher@aussie.zone 9 points 8 months ago

You’re wrong. Everything in a headline about a technology story is automatically AI.

[-] DarkThoughts@kbin.social 57 points 8 months ago

AI? Looks rather like low tier CGI instead. Most "crowds" are CGI, have been for many years. They're just usually made in a higher quality to hide it better.

[-] Toribor@corndog.social 39 points 8 months ago* (last edited 8 months ago)

In The Phantom Menace the crowds for the podracing scenes were just painted cotton swabs. They blew a fan at them to make them move.

https://i.imgur.com/s6fTbR1.jpg

[-] 567PrimeMover@kbin.social 13 points 8 months ago

That's actually really cool. Practical effects and creativity >>>>>> lazy CGI.

[-] TonyTonyChopper@mander.xyz 10 points 8 months ago
[-] PipedLinkBot@feddit.rocks 3 points 8 months ago

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[-] niktemadur@lemmy.world 5 points 8 months ago

That's actually extremely creative and clever.

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[-] rgb3x3@beehaw.org 4 points 8 months ago

That's the funniest thing I've seen all week.

[-] HuddaBudda@kbin.social 5 points 8 months ago

This technology will get better, to the point I imagine most of us won't be able to see the difference. Scary stuff all around.

Though this shot is rather telling because that background character is "Center right" which basically gives it a spotlight. At that point, it is no longer a background, it is the scene.

Though, it is a high-school teen sports Disney movie, so I am not expecting much in the form of creativity or effort.

[-] Rhoeri@lemmy.world 2 points 8 months ago

This article is designed to piss off the ignorant. Nothing more.

[-] TheBlue22@lemmy.blahaj.zone 29 points 8 months ago

How the fuck can they be so greedy?

They make bazillions of dollars per year (if not per month), and they are unwilling to pay just a bit of money for extras.

Fuck film execs, I hope there is another strike.

[-] 567PrimeMover@kbin.social 14 points 8 months ago

We reach a new, comical level of greed, and then they find a way to top it.

[-] lazylion_ca@lemmy.ca 3 points 8 months ago

This kind of thing isn’t new. [Here's a clip](https://youtu.be/Zh7eAG2jJkA} from Three Amigos from 1986. The background characters are just a static painting.

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[-] Cagi@lemmy.ca 6 points 8 months ago

Because we live in a system where paying more for doing the right thing will get fired and sued for lost profits as a CEO. If you run a publicly traded company, you are legally beholden to make the decision that yields the most profit, full stop.

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[-] xyzzy@lemm.ee 23 points 8 months ago

I've watched that clip probably a dozen times and laughed every time. They have an entire row of fake mannequin people in the middle of the shot surrounded by lots of real actors and extras. Utterly bizarre.

This is why I don't use the word "content" to describe this stuff. That's the word execs use, and it's because they see this kind of thing as fine. It's just mass-produced product to them.

[-] 567PrimeMover@kbin.social 13 points 8 months ago

I had a look as well, and that's gotta be 1995 dancing baby tier CGI. The effects department must be dusting off the old SGI indys because the budget clearly went to Bob's next yacht

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[-] chemical_cutthroat@lemmy.world 16 points 8 months ago

What a bunch of manufactured outrage. Holy shit.

[-] hiddengoat@kbin.social 15 points 8 months ago

Yes, it's outrageous that they manufactured some CGI actors rather than paying actual humans AND didn't even bother upgrading their Poser-tier textures or animations.

If you're going to do it, at least don't suck at it.

[-] DeriHunter@lemmy.world 4 points 8 months ago

I'm guessing they noticed the sits empty only after filming.. But this looks like a dogshit lol

[-] aeronmelon@lemm.ee 12 points 8 months ago

Are we sure that isn't a crash test dummy?

[-] Veticia@lemmy.ml 6 points 8 months ago

Slightly used

[-] londos@lemmy.world 12 points 8 months ago

Genuinely, I wonder what the cutoff will be for calling something live-action.

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[-] Sigmatank@midwest.social 7 points 8 months ago

I can hear the executive after they got the crowd shot and somebody noted the stands looked pretty empty: "Just have the AI fill it in"

[-] Rhoeri@lemmy.world 6 points 8 months ago

CGI is AI now? I guess if you really want to go out of your way to find something to complain about-

This would be something.

[-] autotldr@lemmings.world 4 points 8 months ago

This is the best summary I could come up with:


While the WGA has since come to an agreement with studios, SAG-AFTRA's strike is still ongoing — and the use of artificial intelligence in the industry has remained a huge point of contention, with actors calling for protections against studios using AI-generated versions of their voices or likenesses — and for good reason.

The clip, which first made its rounds on social media back in April, shows an audience seated on bleachers watching a high school basketball game.

The clip reignited a heated debate surrounding the use of computer-generated imagery in film, and how the tech could eventually replace human actors, a major talking point during SAG-AFTRA's ongoing negotiations.

In a press conference immediately following the union's call for a strike in July, executive director and chief negotiator Duncan Crabtree-Ireland revealed that the Alliance of Motion Picture and Television Producers proposed to have background performers scanned, "get paid for one day's pay, and their company should own that scan their image, their likeness and should be able to use it for the rest of eternity."

"Disney is insane and just more reason why the AMPTP needs to ditch this plan to replace background actors with AI," freelance writer Christopher Marc, who recently shared the "Prom Pact" clip, tweeted.

This week, SAG-AFTRA proposed a bill to lawmakers called the NO FAKES Act, "creating new and urgently needed protections for voice and likeness in the age of generative artificial intelligence."


The original article contains 431 words, the summary contains 237 words. Saved 45%. I'm a bot and I'm open source!

[-] ABCDE@lemmy.world 7 points 8 months ago
[-] EmoDuck@sh.itjust.works 5 points 8 months ago

The AI summary was coming from inside the house

[-] Metal_Zealot@lemmy.ml 4 points 8 months ago

I remember this set in 3D Movie Maker

"Those bullies won't bother me now"

[-] TORFdot0@lemmy.world 2 points 8 months ago

“What’s up Wanda?”

[-] bitsplease@lemmy.ml 3 points 8 months ago

For the folks saying this is nothing new and nbd - Id watch the animated version first lol

I don't have any issue with CGI extras in general (plenty of movies have done it well), but this shit is just bad lol

[-] realcaseyrollins@narwhal.city 2 points 8 months ago

I can't believe this article is new, this happened months ago at the least. @Marbleturtle@theres.life sent me this meme making fun of it earlier this year:

https://www.youtube.com/shorts/AImbAD1BbG8

[-] PipedLinkBot@feddit.rocks 2 points 8 months ago

Here is an alternative Piped link(s):

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Piped is a privacy-respecting open-source alternative frontend to YouTube.

I'm open-source; check me out at GitHub.

[-] java@beehaw.org 2 points 8 months ago

This is not new and has nothing to do with AI. AI is like 5G, but for mass audience.

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this post was submitted on 17 Oct 2023
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