It sounds like this treatment would need close supervision as it appears to only remove the effects of cocaine but not the desire of the effect of cocaine. From the National Institute on Drug Abuse.
“cocaine acts by binding to the dopamine transporter, blocking the removal of dopamine from the synapse. Dopamine then accumulates in the synapse to produce an amplified signal to the receiving neurons. This is what causes the euphoria commonly experienced immediately after taking the drug”
Would people not just chase the equivalent effect from another drug or substance or potentially overdose trying? Do people go through full withdrawal with this treatment? I would presume so.