this post was submitted on 24 May 2025
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[–] CreatingMachines@fedia.io 88 points 2 months ago (8 children)

Wasn't there some sort of concept tech for an airport, where cameras detect and recognize you, and then ensures that any screen that you can see will have the list that has your flight on it? Moreover, the thing about this tech is that the same screen can show different lists simultaneously for different people, simply based on their position and the angle at which they view the screen, if I remember correctly.

Now imagine that for public advertisements.

[–] stebo02@sopuli.xyz 56 points 2 months ago (2 children)

delete this comment before a CEO reads it

[–] Hawk@lemmy.dbzer0.com 10 points 2 months ago

I know that at least in China (and I think a few airports in the US) have screens you stand in front of and immediately show your flight information by scanning your face.

So the technology is not that far off really.

[–] FundMECFSResearch@lemmy.blahaj.zone 9 points 2 months ago (1 children)

Maybe we should delete the CEOs instead

[–] stebo02@sopuli.xyz 5 points 2 months ago

also a viable option

[–] arudesalad@sh.itjust.works 34 points 2 months ago

This actually sounds really cool and I hate that the only way that this will get used is for advertisements...

[–] 13igTyme@lemmy.world 12 points 2 months ago

I was just thinking that. By the way, the technology is called parallel reality. It's actually kind of cool, but would 100% be used to target ads.

[–] x00z@lemmy.world 10 points 2 months ago

"Find me a usecase where we can slowly make the public used to this"

[–] DmMacniel@feddit.org 10 points 2 months ago (1 children)

targeted personalised ads but IRL!?

[–] AtariDump@lemmy.world 28 points 2 months ago* (last edited 2 months ago)
[–] hovercat@lemmy.blahaj.zone 4 points 2 months ago

They have this as a demo at DTW airport where you scan your boarding pass, and it displays on the massive main screen entering the terminal "Welcome (Your Name)" with your flight information, but only you can see. I don't remember the maximum number of people who can use it independently, but It's insanely cool technology nonetheless. I really hate the reality that it'll probably only be used for personalized advertising though...

[–] umbrella@lemmy.ml 2 points 2 months ago* (last edited 1 month ago)
[–] owl@infosec.pub 21 points 2 months ago* (last edited 2 months ago) (1 children)

"Ok, I'm gonna buy it, surely the adds will stop now."
Adds intensify

[–] reattach@lemmy.world 8 points 2 months ago* (last edited 2 months ago) (1 children)

They're called "adds" because of the value they add to your life

[–] Geist_@lemmy.world 1 points 2 months ago

Well akchtually... I'm stopping here

[–] egonallanon@lemm.ee 20 points 2 months ago (1 children)

So we all forgot the premise of "They Live" and are having to learn in again huh?

[–] faythofdragons@slrpnk.net 4 points 2 months ago
[–] _____@lemm.ee 18 points 2 months ago (2 children)

I have noticed this sort of thing far too many times to ignore it.

Ad fingerprinting is extremely effective.

[–] uniquethrowagay@feddit.org 16 points 2 months ago (1 children)

I have never noticed that because I never see ads on any of my devices

[–] infinitesunrise@slrpnk.net 0 points 2 months ago* (last edited 2 months ago)

I've got ads and tracking pretty tamped down on my own devices, but it's honestly terrifying how often when I hang out with friends who have non-FOSS phones or Windows running in the room that Amazon is later trying to sell me the topics of the conversations we were having. And it's really hard to have a conversation with someone who isn't as sensitive to this, to tell them that their devices and software are compromising my privacy, and to get them to understand that as the consent issue it truly is.

[–] BoxOfFeet@lemmy.world 2 points 2 months ago

I have ads managed very well on my personal devices. I looked up camping stuff once on my work computer, and that is all I get on there now. Like, that's all they have on me, so that's what im going to get forever.

[–] grrgyle@slrpnk.net 2 points 2 months ago

How naive to believe they would only be projected onto solid surfaces.