Interesting that the article thinks 50 to 65 is the boomer generation. Poor Gen X will be forgotten until they are no more.

I'm definitely represented in this article. I basically don't buy beef anymore despite being raised with it was the centerpiece of my diet.

I've learned to embrace plant-based alternatives generally find them as enjoyable if not more so than beef.

Who would have guessed, a generation that is constantly struggling on money can't buy expensive meat at the same rate the generation that got everything handed to them has been. Who could have known that there were unforseen consequences to economic strategies that have produced one of the greatest period of economic disparity of all time!

Great, it's terrible for the environment and fairly insane animal welfare-wise. So it's cool that we can just stop doing that. The business already doesn't make economic sense and has been heavily subsidized in various ways by the government for decades. I thought capitalists loved the theory of supply and demand?

I used to love eating meat, till I had to actually think about ethics beyond "whatever the bible says is right" and recognize that all sentient beings are morally relevant

I've found a lot of people in my generation (Millennial) don't eat red meat, not because they don't want to but because they can't. It gives me incredible heartburn, and many of my friends become physically ill if they eat it.

Oh no. Anyway…

Only in the Northern hemisphere. Current industry trends indicate some major meat-craving markets gearing up as we speak (e.g., Brazil). Likely a growing demand continues far into the future right now, even if some developed nations are seeing the pendulum swing the other way.

The problems of meat production on the climate are NOT going to go away on their own.

Just in time for alt-meats to become cost-comparable and palatable enough to compete I'm genX, voting with my dollars for that, despite beef being so delicious

Am I the only one who doesn't care for red meat? It's good but there's a lot of good food out there. I'd take pizza, sushi or campero with papasa over beef any day. Where's this obsession with beef coming from? Is it just good marketing?

I used to eat a LOT of red meat, but I have started getting bored with it.

So now, I am eating more chicken, and most of the red meat I still buy comes from a nice farm shop, I realize it is a luxury, but I can afford it and it is tastier than store bought meat.

I have stopped eating as much beef mostly for economical reasons. I used to eat steak since I loved it and its easy to cook. However, its now way too expensive to buy casually. I love a good steak at a restaurant so that is mostly the only time I eat it now. That it is bad for my health and the environment are mostly secondary.

We buy beef like twice a month. Just trying to maintain a healthier diet.

I guess beef isn't what's for dinner.

Self reducing demographic

This is ludicrous, especially in the US. Demand has skyrocketted, processing is at all time highs, and prices are reflecting this.

I think someone is smelling their own farts.