this post was submitted on 04 Mar 2024
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2 employees went to twitter to harass a steam group admin for listing the games Sweet Baby Inc. wrote for/were consulted with.

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[–] hydroxide@lemmy.ml 70 points 5 months ago (2 children)
  • group offers diversity inclusion consulting, whatever that means

  • steam user curates list to tell people to avoid games solely because a diversity consulting group was onboard.

  • I go to curated list and click on games to check on reviews

  • People review bomb random games with shred of involvement with said company, including smaller devs

  • Many reviews say the game is too 'woke'. These people's profiles are inflammatory or bigoted

i fucking hate gaming magazines

[–] Carighan@lemmy.world 40 points 5 months ago* (last edited 5 months ago) (3 children)

group offers diversity inclusion consulting, whatever that means

It usually means ensuring a lot of small details. For example if you have a native american character, they'd make sure you do not randomly pick a culture that doesn't fit what the character does or their background, that you don't show some non-native stereotypes, that you don't idolize them like in stories unless your specific story calls for that, etc etc.

You're supposed to work with consulting companies like these when you don't have people who can judge this on your own team, because it's so easy to get so many details wrong. Of course it'd be easier if your team already knows how to do it, sure. But if you can't, then it's the right step to get someone external who can help you not make a joke out of a character. Again, unless they're suppsoed to be a joke.

[–] Lath@kbin.social 2 points 5 months ago

This reminds me of Star Trek Voyager's Chakotay(?) and total fraud that "helped" with the native background.

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[–] rutellthesinful@kbin.social 1 points 5 months ago

i fucking hate gaming magazines

kbin sweating nervously

[–] Carighan@lemmy.world 43 points 5 months ago* (last edited 5 months ago) (8 children)

This reads so weird.

The company is... just a consultation company? The kind of one you're supposed to hire when working on a script including minorities et al to ensure you're not accidentally getting something wrong or presenting it in a stereotypical or atypical way?

And for some reason they're angry about someone listing games they've worked on, as if any kind of exposure would ever be bad for a consultation company that, by its very nature, usually works in the background and hence finds it a bit difficult to get exposure?

And at the same time, someone makes a Steam curator list because they're somehow pissed some devs are doing something devs ought to do, hire a company specialized in character writing instead of letting someone less experienced do it?

Do people really, in 2024, not have any bigger issues so they 're busty with this shit?!

(edit)
Ah, it's a very biased "article" that clearly just wants to riff on the consulting company further as if they're responsible for games being bad, not the devs actually making the games. I also frequently blame the visual marketing ad designer for the graphics driver crashes, aye.

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[–] echo64@lemmy.world 23 points 5 months ago* (last edited 5 months ago) (1 children)

Fwiw, this is bigots harassing developers and then posting articles like this, avoiding all the details about their bigotry

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[–] hal_5700X@lemmy.world 22 points 5 months ago* (last edited 5 months ago)

Safe bet. If the Sweet Baby employees never talked about this. The curation page and group would have lost traction early and remained in obscurity. Looks like nobody learns about the Streisand Effect anymore.

EDIT I'm still on the curation page and group side of this btw.

[–] Lileath@lemmy.blahaj.zone 12 points 5 months ago (1 children)

Sometimes I wish that I could downvote content from my instance.

[–] kryllic@programming.dev 5 points 5 months ago

I gotchu fam, no worries 👍🏻

[–] myliltoehurts@lemm.ee 10 points 5 months ago (18 children)

So sweet baby Inc (who I never knew of until now) felt attacked by a list on steam which collected titles they worked on (it didn't say avoid apparently, just a list of titles they worked on with proof from their own media).

Kind of telling of the company that they saw this as an offense to them rather than as a tribute. If they thought their work was good they'd advertise this list themselves.

Also, way to dig a grave.

[–] Maven@lemmy.sdf.org 46 points 5 months ago (1 children)

it didn’t say avoid apparently

It originally did, but once someone ran an article on it, people adviced the admin that his current reviews might afoul of steam policies, so they went back and revised all the reviews be neutral statements that SBI was involved, linking a source for each.

However, all the ratings on this curator are negative non-recommends, with SBI involvement as the stated reason. So it's hard to paint it as just a neutral list.

That said, there's nothing inherently wrong with that. If you want to avoid a company's games, that should be allowed.

[–] Deestan@lemmy.world 14 points 5 months ago (1 children)

it didn’t say avoid apparently

It originally did

It still remains in the curator's logo.

[–] Maven@lemmy.sdf.org 4 points 5 months ago (1 children)

Does it? The only logo I see is the SBI logo combined with a Metal Gear Solid !

[–] Deestan@lemmy.world 8 points 5 months ago (4 children)

Ah, they've changed it. Yes, I see same as you.

This was also reported on during the weekend, and when I looked into it then they had the Sweet Baby Inc logo with a big "forbidden" slashed red circle over it.

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[–] PhlubbaDubba@lemm.ee 25 points 5 months ago (4 children)

Collecting lists related to a disenfranchised group or the aid of a disenfranchised group is a pretty big red flag of the actor's intentions, especially when that list gets passed around to corners of the internet that are well known to think the problem is not enough disenfranchisement.

4chan lost the right to complain about anything related to D&I in gaming and be treated as anything but subhuman slime after Gamergate.

[–] QuaternionsRock@lemmy.world 24 points 5 months ago* (last edited 5 months ago) (2 children)

This article:

… began Kramer, whose work history also includes stints as a PR manager for GamerGate instigator Zoe Quinn

Wikipedia:

In 2014, a defamatory blog post by their ex-boyfriend sparked the online harassment campaign known as Gamergate, during which Quinn was subjected to extensive harassment including doxing, rape threats, and death threats. The following year, Quinn co-founded Crash Override, a crisis hotline and resource center for victims of online harassment.

What’s it called when you blame a victim again?

This article is garbage, and anyone who gives a fuck about this is a simply a moron wasting their life. You’d have to be implausibly stupid to believe that a 15-employee “PC” consulting firm is the root of all evil in the video games industry, yet here they are.

[–] Carighan@lemmy.world 15 points 5 months ago

The "article" is very clearly just a call to forther hate on SGI. It's crazy to what lengths people go to justify their bad purchases, desperately clinging to whatever explanation they can cook up for why there is no self-blame to apply for having bought into the shit that is Suicide Squad. No no, you see, the game would have been awesome if not for that WOKE consulting company! If not for them this would have been a 10/10, I could not have known it'd be bad!

[–] Schadrach@lemmy.sdf.org 4 points 5 months ago

The thing I find most interesting about the Zoe Post is that the response would have been **radically **different had it been a woman making similar allegations against a man. That Quinn herself made much less detailed allegations against another man 5 years later that led to his career imploding the next day and his suicide 4 days later and she's seen as being in the right for it I think demonstrates that notion pretty well.

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[–] Carighan@lemmy.world 23 points 5 months ago (1 children)

If you read the list itself and the discussions about it, it's clearly a call for harassment (the list, that is), not just a simple listing.

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[–] takeda@lemmy.world 6 points 5 months ago (3 children)

Well it was essentially a boycott. If people will stop buying games made by them, then publishers will stop hiring them and the company will go bankrupt. So I can understand the motivation for it.

Now, I think the whole scandal is really manufactured. The company goal is basically to provide contractor writers to help with game development. They try to differentiate themselves by claiming that they write content that is inclusive, which can help make games for a wider populace.

The hate though is misdirected. People are claiming that the games are bad, because the company made them bad, when in reality if publisher prefers to hire contractor writers rather than hire their own, they likely don't care about quality and just want to milk the franchise.

I actually had no idea bout this scandal until yesterday, when it was talked by a streamer while playing Cyberpunk 2077. The guy complained how other games are ruined by SweetBaby. What is golden for me is that he said he loves Cyberpunk 2077, that it's very fun game, but in the game you have straight, gay, bi, trans NPC characters. You can even be gay, bi, trans yourself.

The game has loser men, and powerful women (I mean the NUSA president is a women) similarly, you have black characters that are very powerful and honorable, you have a powerful Asian woman in DLC that has skills that you can't surpass. I mean the game is the wokest of woke, yet still "it is fun" for him.

To me it was perfect example that it is all bullshit, and really what makes game great is the effort put in not whether it is woke/anti-woke.

[–] Carighan@lemmy.world 24 points 5 months ago

what makes game great is the effort put in not whether it is woke/anti-woke

More importantly, the moment someone uses the word "woke" in such a context you already know that:

  • They don't actually know what they're talking about.
  • They are the problem, not the games they're complaining about.
[–] Schadrach@lemmy.sdf.org 4 points 5 months ago

I actually had no idea bout this scandal until yesterday, when it was talked by a streamer while playing Cyberpunk 2077. The guy complained how other games are ruined by SweetBaby. What is golden for me is that he said he loves Cyberpunk 2077, that it’s very fun game, but in the game you have straight, gay, bi, trans NPC characters. You can even be gay, bi, trans yourself.

Notably, Cyberpunk 2077 is not to my knowledge a game Sweet Baby was involved with. So clearly it's not simply anger at non-straight characters existing in games.

I know more people who are angry that a character in a repeated murder mystery visual novel game isn't actually trans like they want him to be than I know people who are angry that characters in games are occasionally trans. Or people upset about Kaine from Nier Gestalt/Replicant in general.

[–] intensely_human@lemm.ee 1 points 5 months ago

If only the devs had put effort into making driving not suck, it would be an amazing game.

[–] rutellthesinful@kbin.social 4 points 5 months ago

it didn’t say avoid

It quite literally says "Not Recommended" for each of them.

I'm not sure how you interpret that as anything other than "avoid".

[–] ampersandrew@kbin.social 2 points 5 months ago (1 children)

It has a "do not recommend" next to each game on the list, and it's used for people to review bomb games and cry about this company on the Steam forums.

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[–] Phanatik@kbin.social 2 points 5 months ago

The aspect that's getting lost in all this is that the curator has basically put up a hit list of games for people to review bomb just for associating with a company. The curator has no evidence on the level of involvement SBI had with the game but they don't recommend the game based on them being involved at all.

They have taken something small and weaponised it so now it's harming game devs. No one has any evidence on how SBI were involved with any of the games they've listed on their website beyond vague mentions of "narrative" or "character development".

The worst part is, I'm not even surprised by this.

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[–] Dremor@lemmy.world 1 points 5 months ago (5 children)

Hi fellow Gamers Lemmings.

This thread was bought to our attention as possibly breaking rule 2 (No Bigotry/Harassement).

First, some context. The article comme from a right leaning website, with mixed factuality and medium credibility.
This means the content of this article shouldn't be taken as is and should be complemented from other, more neutral/factual websites.

For now I didn't find this story on any verifiable sources with such requirement.

On the other hand, the comments seem to be a lot more neutral than the OP link, and raise some interesting points. As such, I'll keep this thread, but will keep it under close watch to keep the conversation civil.

Thank you for your understanding.

Dremor, c/games mod.

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[–] Lath@kbin.social 1 points 5 months ago

Yeah, the list is hit or miss. Some of the games are genuinely good and the recent baby diaper toss just seems childish, while some games are just plain bad regardless.

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