Yeah I agree completely, but we shouldn't kid ourselves that companies are going to go bankrupt because a minority of users are absolutist about in-game ads, or will sacrifice social connections to avoid using Meta products.
In these cases an individual can act for any number of valid reasons, but it takes a much bigger collective action to influence the outcome, which requires a much bigger reason/scandal.
Does that mean it wouldn't be an issue if you bring an SSL cert from say ZeroSSL but use Cloudflare for DNS, caching, DDoS protection etc?