this post was submitted on 12 May 2024
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Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

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[–] LostWanderer@lemmynsfw.com 74 points 5 months ago (5 children)

That's pure greed at this point...Jimmy John's is still well in an affordable range. As a rule, I tend to avoid buying food from places with surge pricing as fast food is supposed to be affordable! It's not fine dining and as a result should be priced appropriately; they've forgotten their role in the food space and thus their business will live or die based on future choices.

[–] givesomefucks@lemmy.world 61 points 5 months ago (2 children)

Jimmy John’s

Yeah, but their owner is a big trump fan, and for some inexplicable reason he's paying Rudy Giuliani 's legal bills...

Their subs are decent tho and probably cheaper than subway at this point.

Man, subway actually used to be decent too. $5 for a foot long is pretty much what it was worth. And if you knew what you were doing it could have been relatively healthy.

I haven't been in probably a decade now. But sometimes I still get JJ's. Just wanted to mention that like a lot of big chains, we really shouldn't be giving them a lot of money.

[–] Zerlyna@lemmy.world 21 points 5 months ago (1 children)

Sucks to hear that but thank you the info.

[–] mostNONheinous@lemmy.world 4 points 5 months ago (1 children)

I could be wrong but I don’t believe he owns the company any longer, I think he was bought out.

[–] Krauerking@lemy.lol 2 points 5 months ago

Yeah by Inspire brands, the same people that run Sonic and Arby's. I mean I guess it's better than Yum! In quality...

But this is also Roark capital who named themselves after an Ayn Rand character and have several violations and creepy history as a private equity firm and are currently trying to buy all sandwich companies to own a monopoly on it.

[–] Vent@lemm.ee 3 points 5 months ago (1 children)

If you order online, Subway always has a coupon to get footlongs for ~$7, which is about $5 from 2010 adjusted for inflation. They have a lot of perpetual coupons that they rotate the codes on about once per month, but there's always an up-to-date list on the subway subreddit.

[–] GluWu@lemm.ee 13 points 5 months ago (1 children)

If you order at the right time, you can get salmonella from the lettuce. Guess how I know.

[–] Rai@lemmy.dbzer0.com 2 points 5 months ago

Ugh, if I’m gonna get salmonella, it better be from delicious sprouts, not boring lettuce

[–] Uranium3006@kbin.social 15 points 5 months ago (2 children)

if base food prices really make the old fast food economics nonviable, I expect the space to die off and be replaced by fast causal. otherwise I expect a lot of them to die on their own greed and the rest to get with it. it seems the fast food space is going all in on drive-thrus so maybe that's their future niche?

[–] TheUncannyObserver@lemmy.dbzer0.com 20 points 5 months ago (1 children)

That’s just it, we can see the finances of McDonald’s, and they could definitely make their burgers quite a bit cheaper if they wanted to. But they keep wages low and prices high because it allows them to make massive profits.

Which is stupid to do in the long run, because a nice restaurant is the same price or slightly higher. But all the stockholders are concerned about is quarterly profits, not long term ones. Capitalism is remarkably short sighted.

[–] Archer@lemmy.world 2 points 5 months ago

Ride your quarterly profits and attendant bonuses as long as possible and don’t give a shit about the future because that’s the next CEO’s problem in less than 5 years from now when you golden parachute out

[–] spaduf@slrpnk.net 1 points 5 months ago

Fast food has been all in on drive thrus since the inception of drive thrus. Most places make about half of their money that way and for some it's far more.

[–] abadbronc@lemmy.world 8 points 5 months ago (1 children)

We got JJ's a couple weeks ago. 3 sandwiches and 3 cookies was over $50. That was not worth anywhere near that much.

[–] LostWanderer@lemmynsfw.com 3 points 5 months ago

Yikes! On average (as a single dude) it’s around 19 and some change for delivery. In store I end up paying around 13 dollars! For more than one person, it’s better to eat at a proper sit down restaurant.

[–] spaduf@slrpnk.net 3 points 5 months ago (1 children)

Surprised to hear this. Where im at Jimmy John's is the most expensive. I wonder if it's supply chain related.

[–] LostWanderer@lemmynsfw.com 2 points 5 months ago

I wonder about that, it could be they simply feel that’s a price people will pay there! Honestly, if I get a sandwich, chips, and a cookie for delivery it’s around 19 and some change. If I buy in store it’s around 13 dollars.

In addition to my original comment, I totally forgot about Culver’s which would actually be the cheapest; Their value combo is less than 10 dollars and mighty tasty! I visit both places as they are lighter on my bank account.