I fight for privacy to protect myself.

Now, what am I protecting myself from? I don't think anyone is going to come arrest me for what I do. I don't think any big companies are going to leak my data and embarrass me. I don't think anyone is going to compromise my bank and drain my funds.

I am protecting myself from being influenced by advertising and targeted news.

I am protecting my thoughts and feelings, because in the end, that's all that really matters. I don't want to need the next toy, or jump on a bandwagon. I don't want to see advertising and I don't want a carefully crafted worldview pushed on me.

Do what you can and dont let perfect be the enemy of good. You're still ahead of the rest of the crowd who don't give a shit.

But it’s getting so hard nowadays

It's a sliding scale; it isn't just 'full privacy' or 'no privacy'. Everyone makes compromises somewhere based on their personal preferences. Most people would agree posting their credit card number on a public forum is too far into the 'no privacy' band, for example.

how does privacy improve the world

It's up to you, but I don't like trusting my personal info with untrustworthy companies.

You don't have to be 100% dedicated to privacy.

I implement measures to protect my privacy when I can, but sometimes I forego it for convenience or access to something I need.

For example, I refused to give OpenAI my phone number to use ChatGPT. But I have a WhatsApp account. Better Meta having my phone number than both Meta and OpenAI.

it's getting so hard nowadays

It's definitely not easy, but sometimes we just do the best we can, even if it's not the most that could be done.

Everyone has their own unique threat model. A random everyday person will have less need for personal privacy than, say, a government employee that works for an intelligence agency. Do what you can to protect what matters most to you, but don't stress if you can't upend your entire life to improve your privacy.

there are so many more important problems

You can support multiple solutions to world issues at the same time, without needing to make any individual one the most important one, or completely throwing out your other beliefs.

Privacy protects you from anything ranging from annoying ads, to targeted election misinformation, is key to dismantling the surveillance state that is regularly used to silence opposition to current political powers, and protects your right to free speech in a world where every government wishes they could control you just a bit more.

Privacy protects you from self-censorship. It keeps you safe from people who might want to harm you or your family for your views. It lets you protest oppressive policy.

Companies make money off your data. And what are these companies contributing to? Global warming through ever-expanding datacenters running AI models you didn't ask for. Political campaigns that endorse monopolies. The exploitation of third-world countries.

By taking away their ability to sell you for profit, you indirectly reduce numerous other harms.

I just can't remember why I thought it was something worth fighting for

The world is crazy. It's not weird to let things like privacy fall to the wayside when seemingly larger problems pop up, but privacy doesn't exist in a vacuum. Everything is interconnected, and privacy directly impacts these other issues.

It's okay to just do what you can. the world isn't perfect, and neither are we.

Privacy directly helps dismantle systems of power, surveillance, advertising, and manipulation. So if that's worth it to you, then keep fighting.

Do you leave your windows open at night? Do you walk around town naked?

If not, then you still value privacy. Just find the right balance of convenience vs utility that works for you.

It's a lot of work, and at the end of the day you might just end up leaving a you-shaped hole in the data. Privacy is a great thing to be mindful of as part of a larger understanding of modern media literacy, but it's not all you should be about. Preach it when contextually appropriate, find a level you're able to live with, and keep growing

As for the USA, let me put it this way: If Trump gets elected, with the tech tools the govt has, we will see, at the very best, another Hong Kong, with anyone that disfavors the Repubs disappearing, some permanently. At the worst, we will see another Nazi Germany. He himself proposed executing people.

If you practice privacy and can teach others, your skills will be valuable to the underground resistance.

Pretty much all your worries can be fought with activism. Efficient activism will make you a target for law enforcement.

Privacy doesn't need any justification to why it's important any more than why someone molesting you on the street doesn't need a detailed explanation as to why it's bad. Corporations and states are dirty abusers that want to know about and sell every part of your private life, and that should make you uncomfortable. Having to justify why you deserve privacy in the face of this form of abuse is simply victim blaming.

For people to try and effectively respond to those issues they must be able to communicate privately with no fear of retribution.

It also requires private and secure communications to be a normal thing and not an indicator that the parties involved are criminals, terrorists or pedos.

Ai by the way is going to be just a little fart compared to the other issues you described as well as the lack of privacy.

Also a problem related to privacy is our growing dependence on private corps to be a 'normal' person ("why you don't have a Facebook/Google/Amazon/etc account ?")

But it’s getting so hard nowadays, and there are so many more important problems – global warming, AI, the inevitable collapse of the current world order… how does privacy improve the world? Please help remind me.

Privacy as a cause is something that helps support other forms of activism. We live in a world in which hostile state actors routinely surveil activists in order to more effectively divide, subvert, marginalize, and intimidate them; privacy is important counterplay against this. It's like saying that you're not going to eat healthy because exercising is more important; one facilitates the other.

At a very basic level I'll boil it down to this:

90% of all the companies you have or will deal with (especially your employers), your (and enemy) governments, the police, and even society (you can get away with a lot of BS in a fancy suit unless people discover you're broke AF for example) all find your personal information extremely valuable. So much so that there are obvious dollar signs attached to this meaning. Do you in general really want to give this away for free or very underpriced?

That is just the universal concern over personal privacy. Now, consider the situation of anyone that wants or needs to keep things private for any reason (legitimate or otherwise). Reveal anything of this sort and their life could be in danger (ie: being gay or trans in some Radical Islamic country, pro-Ukraine in russia, etc...). In a world where data collecting is so pervasive and invasive that companies know your daughter is pregnant before you do, and the information obtained is available to ANYONE able to pay, this is terrifying.

Exactly because it is so pervasive and invasive is why I get your frustration. This really needs to be a much greater political issue but this is discouraged because the government wants your data too.

Privacy is a shield. It is useful to protect against a threat. It doesn't have to perfectly protect against the threat. But the important thing is to have a threat model and construct your privacy concerns around it.

Ask yourself what you believe will be a threat to you and then criticize those beliefs. Use this self-critical process to decide on your first idea of a threat model.

@jsomae
I empathize with you here.

For many, it makes them feel more comfortable to have a reasonable amount of privacy. Feeling like there's always someone looking over your shoulder can bring a level of anxiety.

This is doubly true if the people watching you are pushing AI as hard as they can while you are trying to fight it.

Traditional data centers use huge amounts of power and they're unwilling to turn them off when supply is low and demand is high.

These problems are tightly connected

In this world the companies are willing always more money and the govs more power. Since the beginning of the Humans we speak and we discuss physically, and the capitalism couldn't ever remove that to people. But now there is a new way of communication that everyone can use, the usage of internet. And the companies really understand that so they went fast to go before the people and catch this new technology to deceive the people on the real use case and way of using it. Today the way of distance communicating is mostly in the hands of big techs, so as I seen here, privacy is a shield and it shouldn't be perfect but is to protect you from big techs. The privacy is not going to resolve some of the most important problems in the world, but in the world we leave if we do nothing to counter these acts it would be even worst. So privacy is a shield to protect the population from the future consequences of capitalism.

Privacy means personal agency and freedom from people, whether individuals, companies, or the government, controlling you with direct or implied threats, or more subtle manipulation, which they can do because they have your dox and because information is power.

A lack of privacy adds fuel to the polycrisis because if we can't act in relative secrecy that basically means we can't act freely at all, and nothing can challenge whoever runs the panopticon.

AI, the inevitable collapse of the current world order...

To me these problems are giving motivation to fight for my privacy, because I think that if I don't, these problems will bite me harder in one way or another, or multiple.

But it's getting so hard nowadays

What obstacles have you found? Maybe we can give some guidance. In my experience there are plenty of privacy tools that are easy to use. For youtube there's piped and invidious, for always selecting a working instance farside (I think that's the name) can help.
For email and cloud storage there's proton, bitwarden for passwords. uBlock Origin against online threats and annoyances. If you want to use an AI chatbot, DuckDuckGo has a privacy proxy frontend for chatgpt, claude and 2 others. And plenty more.

You don't have to be the most private, just don't draw the most attention....

Big data is an unfortunate cost of society.