I stand by my opinion that SEO basically ruined the internet. First keyword optimization made me scroll through seventeen paragraphs of someone's life story before getting to a recipe for boiled eggs, and now this.
Why would someone go to the trouble of making a law firm out of NameCheap, stock art, and AI images (and seemingly copy) to send quasi-legal demands to site owners? Backlinks, that's why.
Oof, back in the day all we had to do was write a nice email to get someone to put a backlink to our page into the sidebar of their Geocities page.