this post was submitted on 14 Jun 2024
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[–] NegativeLookBehind@lemmy.world 250 points 4 months ago (10 children)

How this usually goes:

  1. Introduce new controversial feature

  2. Backlash

  3. Postpone deployment

  4. Soften public opinion with marketing, rename product, change minor features, etc

  5. Deploy product regardless

  6. Enshittification complete (Until next time!)

[–] QuantumSoul@lemmy.dbzer0.com 98 points 4 months ago (1 children)

You forgot put the option back in a random windows update without prior knowledge

[–] NegativeLookBehind@lemmy.world 20 points 4 months ago

Yup, you’re right. I had a bullet for that originally, but changed it.

[–] octopus_ink@lemmy.ml 46 points 4 months ago* (last edited 4 months ago) (1 children)

You are absolutely correct. All the focus groups and consultancies that were surely involved in something like this and we're supposed to believe the backlash was a surprise?

This is what is happening at Redmond right now:

[–] MudMan@fedia.io 4 points 4 months ago* (last edited 4 months ago) (1 children)

This is hilarious.

I love the faith, too. Like, of Microsoft, of all people. The "your Xbox is your cable box now" Microsoft. The "Here's mandatory Kinect, the Wii killer" Microsoft. The Windows Me Microsoft. The "Windows 8 is now a touch OS" Microsoft.

I gotta say, you guys really give tech companies the benefit of the doubt. I've seen too much, perhaps.

In that vein, let me propose a more accurate picture: https://img.movieboom.biz/movie/screen/681/19.jpg

[–] octopus_ink@lemmy.ml 3 points 4 months ago (1 children)

I love the faith, too. Like, of Microsoft, of all people. The “your Xbox is your cable box now” Microsoft. The “Here’s mandatory Kinect, the Wii killer” Microsoft. The Windows Me Microsoft. The “Windows 8 is now a touch OS” Microsoft.

The EEE Microsoft...

In that vein, let me propose a more accurate picture:

Unless not attaching one was your punchline, I think you forgot to attach one. :)

[–] MudMan@fedia.io 3 points 4 months ago (2 children)

No, I did. I can see it.

Welcome to the Fediverse, where me attaching a picture and you seeing the picture are not necessarily the same thing.

Hey, I am an equal opportunity criticiser. Fedia/Kbin/Lemmy suck at this.

I added a text link, at least, but that's already way too far to go for that joke.

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[–] 1984 11 points 4 months ago (1 children)

Entire tech industry does this over and over again. The only way to stop dancing along is to switch to Linux instead of praying to Microsoft or Apple corporations.

[–] NegativeLookBehind@lemmy.world 5 points 4 months ago

All hail Linux, the One True King

[–] MudMan@fedia.io 10 points 4 months ago (1 children)

At some point I'm gonna get bored of reminding people of this.

Hey, remember Timeline?

That's how you know this isn't how it works.

[–] ChaoticEntropy@feddit.uk 7 points 4 months ago (1 children)

Did MS derive any particular benefit from Timeline? It was a lot more localised as far as I recall. Recall seems geared to give them a lot more data that they could monetise.

[–] MudMan@fedia.io 3 points 4 months ago* (last edited 4 months ago) (5 children)

Nope, it's the exact opposite. Timeline looked a lot more like Apple's Recall equivalent they're rolling out. It monitored your activity, not just your screen, and then stored the output on the "cloud" so it could be shared across computers.

I don't want either, but if you ask me if I want my screen recorded on-device or my logged activity shared across all machines and stored on MS's servers I'll take Recall any day.

So my point is, Timeline didn't "soften" anything. It went away on the launch of Win11. And nobody was "softened" because when it resurfaced as "Recall" everybody freaked right out immediately all over again. Bad ideas are bad ideas. You can wait for people to get over minor inconveniences or tradeoffs, or just live with whatever percentage of people find something to be a dealbreaker if the value you extract from it is way higher than the business you lose. But a bad idea is a bad idea.

Also my point: people here don't know how to take a win. Recall is gone, I'd expect it to never come back, unless Apple does MS's job for them and when it resurfaces it works exactly like the Apple feature that works exactly like Recall without anybody freaking out about it.

[–] brbposting@sh.itjust.works 2 points 4 months ago (1 children)

Apple's Recall equivalent

Makes me think of Rewind.ai but you’re referring to how Siri can use context from your screen when you ask it? A feature distant from Recall/Rewind.

Might be missing something.

[–] MudMan@fedia.io 2 points 4 months ago (1 children)

They just announced an AI integration across the entire OS for iOS, iPadOS and MacOS. Basically they'll log all your activity and feed it to multiple AI models to let you ask for what you want, as they describe it. It mostly looks like Timeline but with AI search and assistant features bolted on to it.

They did a good job of not making it sound as creepy as Recall... but it kinda is.

[–] brbposting@sh.itjust.works 3 points 4 months ago (2 children)

Gotcha, made a couple posts about their announcements.

Techies - AI skeptics - seem widely impressed (per ArsTechnica and Hacker News and Mastodon posters). Since your description is at odds with my understanding, I will review some more details. Thanks.

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[–] ChaoticEntropy@feddit.uk 5 points 4 months ago (1 children)
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[–] Linkerbaan@lemmy.world 3 points 4 months ago

And they will be sure to make every "mistake" people warned them about in stage 2 when they reach stage 5.

[–] NutWrench@lemmy.world 2 points 4 months ago

5.1 Toggle the customer's opt-out setting back to opt-in every time there's a Windows update.

5.2 Remove the opt-out setting completely.

[–] ArtVandelay@lemmy.world 2 points 4 months ago
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[–] gravitas_deficiency@sh.itjust.works 83 points 4 months ago (2 children)
[–] stoy@lemmy.zip 12 points 4 months ago

In a few years time we will recall when Microsoft recalled Recall, but we will have to wait for a a few decades longer to get to Total Recall.

[–] JackbyDev@programming.dev 4 points 4 months ago

A small conspiracy theory of mine is them trying to disassociate the term windows recall with negativity. But it backfired hard lol.

[–] capt_wolf@lemmy.world 68 points 4 months ago (1 children)

Next update: Well, we never actually removed the feature because it's already irrevocably engrained in the file system. It can't be turned off or opted out of because it'll cause your hard drive to explode. Instead, we've buried it so deep that only hackers, malware, the government, and Facebook will be able to make use of it.

[–] DoucheBagMcSwag@lemmy.dbzer0.com 18 points 4 months ago

Microsoft: we can't turn the always online feature on the Xbox One off.

They never learn

[–] tigerjerusalem@lemmy.world 47 points 4 months ago* (last edited 4 months ago) (2 children)

Not good enough, it should have cancelled the feature altogether.

[–] Gradually_Adjusting@lemmy.world 47 points 4 months ago

The tech industry is so invested in "AI" at this point that if it admits defeat, the bubble will pop.

[–] seven_phone@lemmy.world 43 points 4 months ago (3 children)

Even the cancellation is not good enough. The fact that this was even entertained shows how disconnected Microsoft is from the real world. If they can get this so wrong what else are they getting wrong.

[–] avidamoeba@lemmy.ca 16 points 4 months ago (1 children)
[–] 01189998819991197253@infosec.pub 4 points 4 months ago (1 children)

That's never really been a priority for them. Can you get something wrong that you weren't trying to get right in the first place?

[–] Ephera@lemmy.ml 4 points 4 months ago (1 children)

They did tell their employees to prioritize security above all else, right before not doing that.

[–] seven_phone@lemmy.world 3 points 4 months ago (1 children)

So by implication they have not been telling their teams that since when, Windows95?

[–] Ephera@lemmy.ml 3 points 4 months ago

Yeah, that was basically my reaction, too. There was also some news that the CEO would now be taking responsibility for security, which had me similarly questioning what the hell they were doing so far.
Surely, the CEO is responsible for everything. So, did they just completely forget that security is also part of that?

[–] mojoaar@lemmy.world 7 points 4 months ago

Could not have said it better myself.

[–] homesweethomeMrL@lemmy.world 6 points 4 months ago (1 children)

It’s hard to appreciate how much like catnip/crack AI is inside micro$oft.

They think they’re going to corner the market on AI before it ever actually does anything. No matter that 90% of people want absolutely nothing to do with it. As our de facto tech lords, they’ll tell us what we want. lol

[–] seven_phone@lemmy.world 3 points 4 months ago (1 children)

But even if that is their semi-delusional master plan why scupper it by association with such a bad idea. There was not one person in all the hours of talk they must have spent on this that wondered if every device taking a screenshot every few minutes was a good idea. No matter the security it will be breached and this feature could be astoundingly destructive.

[–] homesweethomeMrL@lemmy.world 3 points 4 months ago

That’s the crack effect. AI is a helluva drug. For every 10 developers and team leads who pointed out what a horrifying clusterfuck it would inevitably become, there were two senior directors or one VP who thought they could advance up the ladder by supporting it.

I don’t doubt that the majority of M$ employees are properly embarrassed about the whole thing. Not that that has ever mattered with regard to corporate direction.

[–] variants@possumpat.io 41 points 4 months ago (1 children)

Welp the wake up call already pushed me to linux, finally

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[–] snooggums@midwest.social 32 points 4 months ago

I fully expect it to be running in the background with the interface part the user can see turned off.

[–] jeena@piefed.jeena.net 14 points 4 months ago (1 children)

As we say in Germany: 'Aufgeschoben ist nich aufgehoben!'

[–] 01189998819991197253@infosec.pub 16 points 4 months ago (1 children)

And for those that don't sprechen die Deutsch, "postponed is not canceled!"

Ah, neat! The wordplay is definitely stronger in German, which I’m sure is why it became an idiom in the first place.

[–] Matriks404@lemmy.world 10 points 4 months ago (3 children)

The fuck are Copilot+ PC's? Are they regular PC's with Copilot+ branding?

[–] Dudewitbow@lemmy.zip 16 points 4 months ago

pcs with enough NPU compute power to run copilot locally in a reasonable performance level.

e. g with AMDs current laptops, the 7840 can do 10 tops, the 8840, which is core config/gpu wise, effectively the same cpu but with a larger NPU, pushing it to 16 tops for AI use.

outside of ai use, the one benefit to ai is that igpus are better and more of a focus, so expect low end laptop gaming to get a lot better.

[–] Xatolos@reddthat.com 12 points 4 months ago

They are PC that have NPUs (Neural Processing Units) in the CPU/SoC, and a few other requirements.

Here are the specs required.

[–] Petter1@lemm.ee 5 points 4 months ago

They are ARM based

[–] tootoughtoremember@lemmy.world 7 points 4 months ago

Nope, Windows will still not be my next PC. Fool me once, shame on you. Fool me twice, you can't get fooled again.

[–] cheese_greater@lemmy.world 5 points 4 months ago

Its kinda funny this happened with iCloud e2ee. Backlash, then much of it now is convergently encrypted but they still have the filenames and checksums/hashes for everything (which is emphatically not e2ee or at at least zero-trust as implied by the designation) and they never really needed the contents anyway. All the deets are in the metadata which is only "standard" (un)protected.

[–] vegaquake@lemmy.world 4 points 4 months ago (1 children)

Good, now keep it that way

[–] cyberpunk007@lemmy.ca 8 points 4 months ago
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