Noooooo!
this post was submitted on 12 Jun 2025
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Shit.
Following the coronavirus crisis, sales had collapsed, making restructuring measures necessary.
How is that even possible? I get that their products aren't cheap and sales might suffer from macroeconomic factors, but I sure would have thought that lockdowns and work-from-home have fuelled their sales.
There's another factor which hurts them but also makes them great. You only ever need to buy 1 pair. The build quality is phenomenal, I've had mine for 10 years and they look brand new.
If I had to buy another pair I would (well, not anymore I guess). But beyerdynamic headphones are in the 'buy it for life' category
I modded my 880s to have removable cables , replaced the pads and the headband as they were getting a bit worn after a decade of daily driving them. I use 1990s as my daily driver these days but I like having options.
Seriously solid headphones, I'm not immediately writing them off because a Chinese company though, I've used FiiO stuff for 15 years and it's been solid, so fingers crossed.
Also, spare parts are still available for decades old models and they are built with easy repairability in mind.
I really hope this sale won't change the company too much, but I fear it will.
I've had my pair of DT-100 since 1993. Still going strong, although very much the headphones of Theseus by now.
Swap some new pads, maybe a new cable, maybe a driver.
Still good.
Physics doesn't change. Audio is still air moving.
And quite frankly, we perfected that 40 years ago (well, give or take).
Looks like the shareholders wanted to cash out and are using covid-19 as an excuse. Perhaps there was some crazy mismanagement of the company too, because it's such a well respected brand.
A lot of their products are geared towards professionals like DJs and audio technicians.
If those cant tour their equipment doesnt wear down and they dont make the money to buy new equipment.
I think that there are two issues:
- Many people did indeed upgrade their home entertainment during the lockdowns. Bought new media players, headphones, TVs, home theatres and such stuff. But this stuff is now there. If you bought a new and expensive headphone in 2020, well, you still have it, it does work and you will not buy another one. Which is totally bad for a headphone company in 2025, because sales back in 2020 won't help
- After Covid we had the big inflation following the 2022 russian invasion. Energy became expensive. Heating, cars, rents, food, everything became more expensive and that is killing the "affordable luxury" market. If you now struggle with food prices and rent, you will not buy new luxury headphones.
I bought three pairs of expensive headphones in 2020 because I got a taste of nice headphones+lossless and couldn’t stop myself D:
Then another pair of earbuds with ANC a few years later because I had to start going into the office sometimes and sit near the most annoying mf ever.
I kinda wanna buy more. But I don’t neeeeed them.
I literally upgraded my wired headphones to some beyers thanks to the lockdown
They saw a big spike in sales and then it dropped down again and shareholders were like: where infinite growth?
Precisely
First Gigaset sold to South Korea and now this
South Korea I can live with.
RIP
Fuck.
This is the sellout of intellectual property. we are outsourcing our expertise for short-term profit, thus rendering us unable to compete in the ever faster evolving technological industry long-term
I'm "collecting" headphones, didn't really have the intention to buy another set of BDs anytime soon. Ugh, here we go again I guess.
If you have a capable driver, the DT-770 Pro @ 250 Ohm are great, affordable headphones.
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(8 replies)
Please no
I will just stick to using Sennheiser until sooner or later someone buy them. Honestly the story for seemingly every european company.
My Sennheiser are made in China
Angeblich soll sich nichts ändern.... Abwarten
Wäre wohl das erste mal
Einzelne Firmen werden doch ständig von Konzern zu Konzern verkauft. Das heißt nicht, dass sich "am Boden" immer was ändert.
Mein aktueller Arbeitgeber ist auch eine deutsche GmbH im Besitz eines ausländischen Konzerns. Auf die Arbeiter und die Kunden hat das aber keine Auswirkungen.
Wenn es nur mehr von diesen philanthropischen Unternehmen gäbe, die Unternehmen aufkaufen einfach nur um sie finanziell zu unterstützen.
Das nennt sich Investment und hat wenig mit Philantropie zu tun. Ob der Käufer sich in diesem Fall an seine Ankündigungen hält wird sich noch zeigen. Aber dass immer alle Unternehmenskäufe in einer Ausschlachtung der gekauften Firma enden ist halt nunmal auch nicht der Fall.
Was sollen sie sonst sagen? Wir machen jetzt müll, aber dafür bleibt dre preis gleich
I hope the Chinese company isn't just buying the brand name, but actually buying the company.
IE, will continue to do excellent beyerdynamic things.
But I doubt it. I don't know if an audio company that got better after an acquisition. Cheaper, maybe. Better bamg-for-buck, yup. But actually better? Not that I can think of.
As opposed to what Behringer/Music Tribe did to Midas: Midas made extremely well respected kit; Behringer buys them (except it was Music Group, now Music Tribe); midas stuff becomes shittier; behringer stuff becomes a little bit better.
Sucks for anyone that bought a Pro series console. Pretty much a boat anchor after 5 years.
They say assembly will still take place in Germany and they keep their employees ..
It’s something.
It's what every single German company getting bought by the Chinese says.
For a while it'll be true. Then the strong German labor unions/laws will be seen as an impediment to profitability. Of course this won't be spoken aloud. However, the assembly jobs will be moved back to China piecemeal. (Not fast enough to alert lawmakers and cause a commotion.) Until finally the entire operation is in China. The name (which is the valuable thing) will live on - affixed to a fully Chinese designed and manufactured item. Sold on Amazon to people who don't know better.
Sometimes it happens before they are bought out like with Cherry moving their factory to China.
I give it 3-5 years, max.
Mein leben!
Da hat wohl jemand Wolfenstein 3D gespielt?
Achtung!
Really sad. I have Beyerdynamic earphones for nearly two years now and I'm really happy with them. They really feel like if they are high quality. But lets wait and see...
Buy some spare pads/foam for them. They will last a decade
Another one bites the dust...
Let's hope it's not a repeat of AKG's story.
About who? /s
Noooooo!
Noooo wtf!
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