this post was submitted on 16 Aug 2025
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Mildly Infuriating

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The German car-maker says its "optional power upgrade" is designed to give customers more choice.

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[–] AreaKode@lemmy.world 125 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

1999: "Which is why the Matrix was redesigned to this, the peak of your civilization."

lol. 1999 was the best time for humanity; ridiculous!

2025: Oh shit...

[–] Reverendender@sh.itjust.works 52 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

“We marveled at our own magnificence as we gave birth to AI.”

[–] errer@lemmy.world 12 points 3 weeks ago* (last edited 3 weeks ago) (7 children)

That’s why I live my life as if it were still the 90s…oh shit, am I in the matrix already?

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[–] magnetosphere@fedia.io 118 points 3 weeks ago (2 children)

This is despite a wider embrace of subscriptions in general…

I’m not sure this is the right conclusion. What seems like a “wider embrace of subscriptions” may be happening because subscriptions are becoming harder and harder to avoid. We don’t like them; they’re being forced on us. That’s an important difference.

[–] melroy@kbin.melroy.org 61 points 3 weeks ago (6 children)

I also think this is misusing the current statistics and drawing wrong conclusions.

Nobody is asking for these kind of subscription models.

[–] Joeffect@lemmy.world 12 points 3 weeks ago* (last edited 3 weeks ago)

Whag do you mean? Of course they are... everyone likes not reciving what they paid for to only have to pay a monthly charge for it... just look at what people pay monthly for... they will so enjoy this... /s

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[–] radix@lemmy.world 65 points 3 weeks ago (1 children)

The intent is to provide ~~players~~ owners with a sense of pride and accomplishment for unlocking different ~~heroes~~ horsepower.

[–] SoupBrick@pawb.social 24 points 3 weeks ago (1 children)

They came for the Gamers, but I did not speak out because I was not a Gamer.

[–] SeductiveTortoise@piefed.social 8 points 3 weeks ago (1 children)

Hey, we did speak out and most of us didn't shut up since. Fuck EA, VW, BMW, whoever tries to push microtransactions.

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[–] SnotFlickerman@lemmy.blahaj.zone 54 points 3 weeks ago (2 children)

The future is a fucking farce.

[–] WhatAmLemmy@lemmy.world 16 points 3 weeks ago (6 children)

Psych! You thought you were gonna get star trek style utopia, while we've been descending into fascist dystopia for several decades!?!

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[–] dax@feddit.org 50 points 2 weeks ago (1 children)

Ah yes, selling me something that is already available but is just locked behind software. And then trying to frame that as somehow a good thing for customers. Just insulting.

[–] pedz@lemmy.ca 24 points 2 weeks ago* (last edited 2 weeks ago) (1 children)

Sadly, it's been a good part of IBM's business model for years. They call it Capacity on Demand.

Inactive processor cores and inactive memory units are resources that are included with your server, but are not available for use until you activate them.

I learned this when I moved into a corporate IT environment with Power servers. I couldn't believe that some companies would pay a quarter of a million for a server that is intentionally stunted/limited unless you pay even more.

But cars are computers now. "Everything's computer!". So they will follow that subscription model.

[–] BombOmOm@lemmy.world 12 points 2 weeks ago* (last edited 2 weeks ago)

I couldn’t believe that some companies would pay a quarter of a million for a server that is intentionally stunted/limited unless you pay even more.

Well, there is a reason AMD has been kicking ass in the server space lately. Mostly because Intel sat on their ass for a decade, but IBM scalping customers certainly provided a larger opening for AMD.

[–] W3dd1e@lemmy.zip 46 points 2 weeks ago (4 children)

Fuck that noise.

What happens if the car goes out of range from the internet? Does the car just lose power the same way I can’t play Gamepass games offline?

I already bought the car with the hardware in it. I will do what I want with it.

My next car will be a 1995 Honda. I’m so tired of being tracked all the time.

[–] InFerNo@lemmy.ml 9 points 2 weeks ago (2 children)

You can bump 10 years ahead, my car doesn't have tracking 😄

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[–] dinckelman@lemmy.world 43 points 3 weeks ago* (last edited 3 weeks ago) (5 children)

At this point, companies will do literally fucking anything, just to pad the numbers for the shareholder reports. The Volkswagen group can screw itself. When we start decent seeing vehicles at a decent price again, maybe we can resume this conversation. Everyone’s tired of plastic garbage for top dollar

[–] melroy@kbin.melroy.org 8 points 3 weeks ago (3 children)

I will never buy a vw again, that is a fact.

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[–] jaykrown@lemmy.world 39 points 2 weeks ago (1 children)

This is way beyond "mildly infuriating". Shit should be illegal, it's terrible for progress and an epitome of greedy capitalist bullshit.

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[–] xxce2AAb@feddit.dk 36 points 3 weeks ago

Okay, it's high time for some serious regulatory intervention.

[–] pewpew@feddit.it 24 points 3 weeks ago (1 children)

This is so distopian it sounds like a joke

[–] A_norny_mousse@feddit.org 10 points 3 weeks ago

The manufacturers fee for speeding is higher than the fine the police gives you.

[–] foggy@lemmy.world 22 points 2 weeks ago (4 children)

Officially never buying a VW, BMW, Tesla, Or Mercedes. Who else tried this shit? Toyota, right?

[–] the_crotch@sh.itjust.works 9 points 2 weeks ago* (last edited 2 weeks ago) (4 children)

I dunno if Toyota ever paywalled performance, but they definitely paywall features. My '15 Lexus requires a subscription service to use remote start. Its app based and relies on the car's 2g cellular card so it doesn't even work anymore.

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[–] SkunkWorkz@lemmy.world 21 points 3 weeks ago (6 children)

German car industry has one foot in the grave. The German car industry lobbyist have successfully weakened or delayed many EU climate and sustainability initiatives. I fucking hope the German car industry collapses sooner than later and weaken Germany’s political power in the EU.

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[–] deadcatbounce@reddthat.com 21 points 2 weeks ago

When buying isn't owning ..

[–] vogo13@sh.itjust.works 20 points 3 weeks ago (5 children)

This company already has another scandal brewing, since 2005 they have been installing plastic engine parts, particularily the intake manifolds have been designed as a single use item to be replaced roughly every 3 years. Custom aluminum will run you $1000 for the part itself if you don't want to keep swapping plastic, not to mention the ridiculous labour costs as well. Avoid!

[–] CheeseNoodle@lemmy.world 11 points 2 weeks ago (1 children)

For $1000 you could get a small furnace for cintering, a regular 3D printer and some of that special PLA that has metal powder in it that you can print and then cinter into a solid metal piece (The PLA bakes off) and just make the fucking thing yourself.

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[–] Balldowern@lemmy.zip 20 points 2 weeks ago (1 children)

So... Volkswagen is the next target for hacking ?

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[–] Fedizen@lemmy.world 19 points 2 weeks ago

Car companies are parasites. America was built on trains and the investments into car infrastructure have paralleled US declines. Its just not an effecient use of public resources to build highways between cities.

[–] Oaksey@lemmy.world 18 points 2 weeks ago (1 children)

You can get a lifetime subscription now, next year ‘we have reviewed customer choices and will be discontinuing the lifetime subscription’, so they can continue to milk their customers

[–] melroy@kbin.melroy.org 11 points 2 weeks ago (1 children)

Just a life time subscription as this. See attachment.

[–] starlinguk@lemmy.world 15 points 2 weeks ago (1 children)

TomTom did this too. You paid them a life time fee and then they decided you had to start paying an additional fee every month.

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[–] twinnie@feddit.uk 17 points 3 weeks ago (6 children)

How does this even work? It’s like they don’t realise they don’t own the car once it’s been sold. What’s to stop someone just hacking it and unlocking it?

[–] melroy@kbin.melroy.org 16 points 3 weeks ago

It's all proprietary code. But in theory you could unlock the full potential if not more. If you can recreate their software. Ideally then also open source it please.

[–] tal 11 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

What’s to stop someone just hacking it and unlocking it?

I assume that they try to make that fairly difficult.

I mean, modern cars are Internet-connected, have cell radios. If the vendor can maintain access to the car and can provide the initial trusted hardware, they can make it pretty unpleasant to modify the thing.

You also don't need a 100% solution to make it financially work. Just need to make the level of inconvenience high enough that the bulk of people won't do it.

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[–] ordnance_qf_17_pounder@reddthat.com 16 points 3 weeks ago (2 children)

This is grotesque. "More choice" is utter bollocks, they're insulting our intelligence with this, or maybe they're mocking us.

How about just let us get as much power as we can out of the car by pushing our foot down harder on the pedal.

This is a perfect example of "remove something, then sell it back to the customer".

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[–] Deflated0ne@lemmy.world 16 points 2 weeks ago (3 children)

Gonna go on youtube and let that Indian tech guy teach me how to jailbreak a Volkswagen.

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[–] merdaverse@lemmy.zip 15 points 2 weeks ago (1 children)
[–] Corn@lemmy.ml 14 points 2 weeks ago (1 children)

The way the article frames it as "why pay for what you don't need" is so bad.

Nah, you already paid for it, the part is physically in the motorcycle.

[–] brax@sh.itjust.works 11 points 2 weeks ago (1 children)

The real question should be: why are vehicle manufacturers inclusing features that they can't afford to maintain after they have sold it to us? Maybe stop making everything internet-integrated. Nobody in their right mind should be forking over a subscription for something they just spent tens of thousands of dollars on.

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[–] Don_alForno@feddit.org 15 points 2 weeks ago

designed to give customers more choice.

They are surely going to feel a sense of pride and accomplishment.

[–] Cevilia@lemmy.blahaj.zone 15 points 3 weeks ago

Yeah, we've got more choice now.

I'm glad I used my freedom of choice to buy a different make.

[–] anarchiddy@lemmy.dbzer0.com 14 points 2 weeks ago (1 children)

Someone should compile a list of currently produced car makes and models that are free to modify and repair without software locks on them

I imagine it's a pretty short list.

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[–] Semester3383@lemmy.world 11 points 2 weeks ago (1 children)

If it's all software, that means that you can jailbreak it, just like a phone.

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[–] grue@lemmy.world 8 points 3 weeks ago (1 children)
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[–] Witchfire@lemmy.world 8 points 3 weeks ago (2 children)

You're not giving more choice if it relies on you purposefully taking away things. That's called being predatory.

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