Microsoft knows that the addition of adds to Windows, Recall, data mining, etc are not suicide. As far as tech news goes, Lemmy really exists in an echo chamber. The vast majority of us at least have some interest in technology. For the majority of the population, though, this isn't true. The typical person sees a computer as a tool to be used for other things. They're not reading articles about the latest release of Windows, new CPU technology, the latest GPU, etc. They're using their computer, and when it's time for an upgrade, they buy whatever suits their needs.
If I was to ask any of my family, or most of my coworkers, about any of the latest "controversies" surrounding Microsoft, they would have no idea what I was talking about. Microsoft obviously thinks that the added profits gained by monetizing their customers will offset the loss of 1% of their users that switch to Linux. They're probably right, too.
I like Windows, personally (well, Windows 10 at least). My unofficial rule has always been if it needs a GUI, then it runs Windows, otherwise, it runs Linux as a headless machine. Once Windows 10 is no longer a viable option, my unofficial rule will be "it runs Linux." Most people will not make this switch.