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submitted 3 days ago* (last edited 3 days ago) by Potatos_are_not_friends@lemmy.world to c/news@lemmy.world

Many people believe it’s an astounding $18 after a post on X of McDonald’s menu prices at a rest stop in Connecticut went viral and made national headlines. (Narrator voice: It’s not.)

Now, almost a year after the post, a top McDonald’s executive wants to set the record straight. In a recent letter, Joe Erlinger, president of McDonald’s USA, said $18 for a Big Mac combo was the “exception” and not the norm across all 13,700 restaurants in the country.

The average price of a Big Mac in the US was $4.39 in 2019,” Erlinger said in his recent letter. “Despite a global pandemic and historic rises in supply chain costs, wages and other inflationary pressures in the years that followed, the average cost is now $5.29. That’s an increase of 21% (not 100%),” he added.

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[-] FiniteBanjo 5 points 1 day ago

For me, the most egregious example was huggies diapers increasing prices while production costs went down.

[-] ealoe@ani.social 63 points 2 days ago

They're scared. Continue to avoid McDonald's and they'll keep lowering prices. We have the power because we have the money they want and can choose where to spend it.

[-] NotMyOldRedditName@lemmy.world 2 points 1 day ago

I've been doing my part for over 15 years now.

I've only had to go 2 or 3 times on roadtrips when they were literally the only option, always late at night.

[-] ealoe@ani.social 1 points 18 hours ago

Excellent! I used to go there a lot until I got tired of overpaying

[-] thatKamGuy@sh.itjust.works 4 points 1 day ago

we have the money

With the way things are going for the lower and middle classes, that’s a bold statement..

[-] ealoe@ani.social 1 points 1 day ago

I see what you're saying but the fact is any money we have is the money these types of companies are after, they're not expecting rich people to keep McDonald's afloat. They're relying on commuters in a hurry, busy moms with whiny toddlers, people too tired after a day of work to cook for themselves etc. Voting with those dollars, however limited they may be, is the most powerful form of influence the lower class has.

[-] skuzz@discuss.tchncs.de 18 points 2 days ago

And as much chain fast food as possible. They're all doing it to varying degrees.

[-] RememberTheApollo_@lemmy.world 61 points 2 days ago

consumers were willing to pay more as their paychecks rose and they were sitting on loads of savings accumulated during the pandemic.

Wait, who got more money dumping into their savings?

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[-] PenguinMage@lemmy.world 134 points 3 days ago

Until these assholes stop taking in record profits each year & their ceos get more money than some countries generate they can fuck off on saying wages are a problem. The working poor deserve every penny they can get.

[-] joekar1990@lemmy.world 44 points 3 days ago

Agree. None of these CEOs have any groundbreaking ideas either. It's all the same strategies for short term profits rather than longer sustainable growth.

[-] ArbiterXero@lemmy.world 9 points 2 days ago

They’re paid in stock, so line must go up because MONEY.

[-] ArbiterXero@lemmy.world 16 points 2 days ago

That’s just it, as a business owner, some years may be good, and some years may be bad.

So some years your profit should be less.

That doesn’t mean you’re going under. Less profit is still profit. That means everyone (including yourself) has been paid and you have money left over.

But because CEOs are paid mostly in stock, the profits have to rise every year, for no necessary reason besides “I like money”

And eventually that’ll break, and it’ll happen all at once.

[-] Chainweasel@lemmy.world 60 points 2 days ago* (last edited 2 days ago)

I would admit I used to get McDonald's quite a bit for lunch because it was pretty cheap. But, where I live a Big Mac meal is on average about $16 right now and I can get a burrito bowl from Chipotle with a drink for $13.
I'm not saying Chipotle is high quality food but I don't think anyone's going to argue it's not better quality than McDonald's, so why on earth would I pay more for McDonald's?
They overreached on their price gouging and now they're just trying to backpedal because they're losing money.

[-] hamFoilHat@lemmy.world 13 points 2 days ago

Started eating at Culver's recently. Same price as McDonald's but tastes like actual good quality hamburgers.

[-] Zron@lemmy.world 2 points 1 day ago

Plus Culver’s always has ice cream

[-] WeirdGoesPro@lemmy.dbzer0.com 4 points 2 days ago

Pretty sure Chipotle is owned by McDonalds.

Invest in real food. It is the foundation of your body.

[-] jballs@sh.itjust.works 14 points 2 days ago* (last edited 2 days ago)

Pretty sure Chipotle is owned by McDonalds.

It is not. McDonald's was an early investor but hasn't been for a long long time (almost 20 years now), but the idea has stuck around.

[-] absentbird@lemm.ee 10 points 2 days ago

Chipotle is a publicly traded company.

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[-] inclementimmigrant@lemmy.world 32 points 2 days ago

Went on a trip recently and we always stop by a McDonald's for breakfast and holy crap, a freaking hash brown was almost three bucks.

I get having to pay workers more but that's just some bullshit price gouging there because there's no way in hell what workers are still there are getting paid that much better in order to justify a the dollar hash brown.

[-] skuzz@discuss.tchncs.de 22 points 2 days ago

They also have less workers per store now as they employ tablets for ordering, I believe, and some cooking processes have been simplified or removed.

[-] Jerkface@lemmy.world 73 points 2 days ago

Did anyone else feel like this article just reads like an ad for their new value menu?

[-] harrys_balzac@lemmy.dbzer0.com 28 points 2 days ago

Yes. There should probably be some sort of disclaimer about how much Rotten Rons paid for this incredibly in-depth reporting.

[-] jprice@kbin.run 34 points 2 days ago

A Mac is worth $3.00. The ingredients cost them $1.60.

[-] EmpathicVagrant@lemmy.world 52 points 2 days ago

Love how they compared the $18 combo to the average price of just the sandwich, it’s just insane to me.

[-] Burstar@lemmy.dbzer0.com 12 points 2 days ago

Thank you. This should have been a top comment as it needs more direct attention.

[-] walter_wiggles@lemmy.nz 37 points 3 days ago
[-] samus12345@lemmy.world 3 points 2 days ago

"Available for a limited time." How magnanimous of them.

[-] Stopthatgirl7@lemmy.world 25 points 2 days ago

They gauged a little too much and boasted about record profits a little too loudly, and now have to deal with backlash. Too bad, so sad. 🙄

[-] ID411@lemmy.dbzer0.com 20 points 2 days ago* (last edited 2 days ago)

Question on history paper in 2324 :

“which events sparked the war that began the revolution of 2025 ?”

Was it :

A. Genocide in the Middle East ❌ B. The incarnation of Trump ❌ C. An argument about the price of a junk McBurger ✅

[-] vaultdweller013@sh.itjust.works 16 points 2 days ago

Ya can get away with a lot of shit but mess with peoples food and you will end up lashed to a cross. Ya dont fuck with the hierarchy of needs.

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[-] 555_1@lemmy.world 21 points 2 days ago

No they aren’t.

[-] Viking_Hippie@lemmy.world 20 points 3 days ago

Imagine working for two hours to be able to afford a single fucking Big Mac meal!

[-] pikmeir@lemmy.world 21 points 2 days ago

Now imagine working for two hours and then having to eat a Big Mac.

[-] ramble81@lemm.ee 17 points 2 days ago

But a $15 minimum wage will cause prices to skyrocket! …. Prices have skyrocketed, wages remain stagnant.

[-] Mostly_Gristle@lemmy.world 10 points 2 days ago

It's not that we can't afford to pay you $15 an hour, or even $30 an hour, but if we did that then we couldn't give that money to the shareholders. You see, they've purchased a certificate which entitles them to the wealth created by your labor. We assure you we can imagine it must be somewhat uncomfortable to live in constant grinding poverty, but you can understand how our hands are tied here. They have a certificate. What are we supposed to do, ask a rich person to be a teeny tiny bit less rich? That's just crazy talk.

[-] ramble81@lemm.ee 5 points 2 days ago

Fiduciary duty is one of the dirtiest phrases on the planet…

[-] ArbiterXero@lemmy.world 5 points 2 days ago

We promised those shareholders that we’d pay you as little as we can….. you wouldn’t want to make us liars, would you?

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[-] sunzu@kbin.run 7 points 2 days ago

Peasants are not buying our over priced trash!

Why would they do such a thing?

No way to know, out some PR on it!

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this post was submitted on 26 Jun 2024
295 points (96.8% liked)

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